Solving Starbucks Marketing Problems via blogs

Wow, business sure is being done differently these days!

Two former Starbucks Coffee marketers and bloggers; Paul Williams of Idea Sandbox, and John Moore of Brand Autopsy are helping Starbucks to solve their marketing problems via posts on their marketing blogs.  Paul writes:

“On February 23 an e-mail, from Starbucks Coffee chairman Howard Schultz to his senior leadership team, was leaked and posted on the internet. In the note Howard outlined key issues leading to possible “commoditization of the Starbucks brand.”

This is the first in a series of posts where johnmoore and I, former Starbucks marketers, offer our recommendations to the Starbucks leadership team. Recommendations specifically designed to help Starbucks…“get back to the core and make the changes necessary to evoke the heritage, the tradition, and the passion that we all have for the true Starbucks experience.”  Read his entire post here.

Paul and John are tackling the first issue: “Loss of Theater” right now, please check out the Idea Sandbox and Brand Autopsy blogs to find out more and see their analysis of Starbucks problems.

-Susan (what will they think of next?) Martin, NYC Marketing Coach and blogger

By Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity." A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life. Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals. If running your business is a struggle, contact Susan to find out how she can help.

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