More on breaking through the “procrastination zone”

Image credit Jacqueline, www.chibird.com Procrastination help: A few weeks ago I outlined some strategies to break through the “procrastination zone”. Here are some additional solutions: As you may recall, I suggested that you pinpoint your priorities and then break down the prioritized tasks into simple, manageable chunks, that can each be accomplished (easily) in one […]

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Can you pass this simple marketing test?

Now this may seem like an oversimplification, but in my experience, most effective marketing boils down to being able to answer the following 5 questions. Take this simple marketing test: 1. What do you do? Not everything you do, but the stuff that most excites you and solves a significant problem for a specific group […]

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Action or Re-Action?

Action Equals Business Results If you want business results you must take action, because action (at least the right kind of action) leads to business results. Managing by crisis keeps you on the defensive and leads to re-action. It stymies forward movement and wastes precious time, energy and money that could be invested in positive […]

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Want more clients? Don’t overlook the basics

The marketing space is so overloaded with talk of social media tactics. And yes, social media is certainly one way to get the word out about your business, just like having a website is. But social media doesn’t work magic, websites don’t bring in business all by themselves and new media is not always the […]

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Which Wolf Are You Feeding?

When you run a business or work for yourself, it’s essential to be as productive and clear headed as possible, so you can manage the day to day as well as focus on moving the business forward. As you may know, it ain’t always easy. But it’s even more difficult when there are internal obstacles […]

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The Perils of Undercharging

Lisa runs a solo massage practice in Brooklyn NY. She puts her heart and soul into her work and cares very much for her clients. Although she started about 5 years ago, still struggles financially, and recently has had to take on a part time job, because she simply does not charge enough for her […]

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Will 2015 be any different?

Happy New Year! How did this year go?  Were you able to achieve business goals you set earlier in 2014? If so, congratulations, it’s time to celebrate and set some new goals that will bring you even more of what you want for your business and life this year. But if you’re not quite there […]

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Are you covered?

What comes to mind when you hear the word insurance?  Mine automatically goes to the stories of small businesses and individuals in NYC who lost their businesses and homes to hurricane Sandy.  One of the most universal issues I heard around Sandy were the sad stories of business owners and individuals who “assumed” that certain […]

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Do mindsets really matter?

When I was at the gym the other day, pedaling furiously on the bike, a woman sat down next to me and started to complain. She sighed that she doesn’t see much of a point to working out, since genetics control everything anyway… I suppose that there are certain things that are controlled by genetics, […]

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DON’T Make These Common, Costly Hiring Blunders

After 7 years at a large firm, Alyssa opened an architecture practice in downtown Manhattan.  Within a year, she found herself working 12 hour days and started to think seriously about hiring an assistant. After winning a large new project, she knew it was the right time to put someone on.   Thinking it would […]

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