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Can you pass this simple marketing test?

marketing testNow this may seem like an oversimplification, but in my experience, most effective marketing boils down to being able to answer the following 5 questions. Take this simple marketing test:

1. What do you do? Not everything you do, but the stuff that most excites you and solves a significant problem for a specific group of clients.

2. Who do you serve? Not just anybody, but the clients who really struggle with that problem, the ones who get the greatest value (ROI, relief and or benefit) from working with you.

3. What results can you promise?

4. What makes you different/better than the competition? Not just different than any competitors but the ones who specialize in the space you occupy.

5. Where do you market? Where you find the clients who have that problem who are desperate for those results and most appreciate your value.

Why does this work?

By being ultra specific about what you do, who you help, what results they’ll get and why they should buy from you rather than that other guy; you target those and only those clients who will get the best value out of working with you and be willing to pay you what you’re worth.

Take this simple marketing test – does your current strategy answer these questions?

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Share your results, comments or questions below:

Johanna March 2, 2015 at 9:22 pm

Not exactly, but I love that you boiled it down so simply, now to work more on it.

sally beers March 2, 2015 at 10:52 pm

I sailed through the 1st 4 then got stuck on #5. Guess that means i have work to do. Thanks!

Susan Martin March 3, 2015 at 9:18 am

Johanna & Sally, let me know what happens!

Susan Martin April 13, 2015 at 8:21 am

Hi Gregory, Glad you found the article useful!

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