Seinfeld’s Marketing Lessons

Thank you John Moore of Brand Autopsy for the heads up on a fun, free ebook all about the lessons that Seinfeld, the “show about nothing” has given us on marketing. In this quick read, author and marketing guy Bill Gammell recounts some favorite episodes and enlightens us to the marketing lessons that can be learned from them.  He hits on some great points like:

  • Excessive policies are the “junk food” of business.
  • A brand is a perceived expectation.  The stronger the brand, the greater the expectation. (so live up to it!)
  • Good marketers explain complex or unfamiliar concepts by using simple, familiar comparisons.
  • How exclusivity can help make the sale.
  • The importance of product / business names.
  • The dangers of customer loyalty programs.
  • And lastly, don’t look so focus so much on the competition that you overlook your customers.

-Susan Martin, Marketing Coach NYC.

marketing lessons

By Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity." A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life. Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals. If running your business is a struggle, contact Susan to find out how she can help.

2 comments

  1. Susan,
    Thanks for the digital ink about my e-book. I appreciate your kind words. Maybe one day Seinfeld will be the new Godin. Doubtful (and quite scary), but perhaps.
    Bill Gammell

  2. You’re welcome, as I said it’s great to find stuff that makes a point with simplicity and humor. I wonder what other lessons might be learned from old TV shows?

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