Category: Sales and Marketing

Compelling Case Studies

Case studies can be a great way to introduce your services to potential clients, but many are flat and sometimes boring, because they don’t get to the important parts of the story – the insights that solved your clients problems.  I want to thank Radjan Sodhi for his recent post about the Marketing Profs article:… Continue reading Compelling Case Studies

The Psychology of Pricing: It’s More Than Just Real Estate

Teri Karush Rogers wrote an interesting article in last months’ NY Times entitled “The Psychology of Pricing” in which she writes about the “message that figures carry to buyers”, “break points” and how and when to introduce “price cuts”.  These strategies don’t only apply to real estate of course but to many other businesses as… Continue reading The Psychology of Pricing: It’s More Than Just Real Estate

Typos Do Matter And Other Things Grammatical

Every since my 11 year old kid starting “IMing” last summer, I’ve been somewhat outraged at the wholesale slaughter of the English language that takes place between kids in this communication portal. Not only is there often nothing of value discussed, (that’s a whole other topic) but the kids mis-spell and or use slang spelling… Continue reading Typos Do Matter And Other Things Grammatical

Solving Starbucks Marketing Problems via blogs

Wow, business sure is being done differently these days! Two former Starbucks Coffee marketers and bloggers; Paul Williams of Idea Sandbox, and John Moore of Brand Autopsy are helping Starbucks to solve their marketing problems via posts on their marketing blogs.  Paul writes: “On February 23 an e-mail, from Starbucks Coffee chairman Howard Schultz to… Continue reading Solving Starbucks Marketing Problems via blogs

When Voicemail Doesn’t Answer

There’s a particular decision maker you’ve been trying to reach for weeks…although you’ve tried him at all different times of day, you keep getting voicemail, as you do with 90% of the other sales calls you’re making…it’s hard getting thru to prospects, especially since the invention of voicemail. And we’re so used to reaching voicemail,… Continue reading When Voicemail Doesn’t Answer

The Value of Marketing

There’s a lot of talk about proving the value of marketing these days, and marketing ROI (return on investment).  In order to really get value from marketing, it’s important that marketing tactics and strategies are in alignment with the short and long term goals of the company, and the situations and challenges facing them in… Continue reading The Value of Marketing

Closing the loop on the marketing and sales process

In many companies the marketing departments and sales departments don’t interact, especially when it comes to lead generation, so it’s hard to measure whether these efforts are paying off.  I recently listened to a podcast where Marketing2IT’s Ginny Hall interviewed Brian Carroll, CEO of InTouch Inc. on how to close the loop on lead generation. … Continue reading Closing the loop on the marketing and sales process

How Local Search Can Help Small Businesses

The ROI of pay per click advertising has been somewhat controversial in the small business community, for ad campaigns use up a lot of the marketing budget for many small companies. Anita Campbell of Small Business Trends has published an interesting article about the benefits of small business local search. In the article, she interviewed… Continue reading How Local Search Can Help Small Businesses

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