As we continue to read, reflect and discuss the 2012 election results, one thing becomes clear – that there are strong parallels between the mistakes made by the Republican party and the mistakes businesses often make when marketing their products/services. Not surprising, as a political campaign is really just one huge marketing effort. Here are… Continue reading Marketing Lessons From The 2012 Election
Author: Susan Martin
NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity."
A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life.
Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals.
If running your business is a struggle, contact Susan to find out how she can help.
Customer “Dis” Service: Is this any way to run a business?
This is the first in a series of articles about customer service mistakes. I invite readers to send me your stories and if relevant, I will post them here. This is not a complaint site, but merely a venue to use these blunders as lessons on delivering great customer service. Company names will not be… Continue reading Customer “Dis” Service: Is this any way to run a business?
The Top 11 Ways To Know If Your Business Is Running You
(with apologies to David Letterman) 1. You have no plan 2. You work too late, but accomplish too little 3. You’re missing deadlines and appointments 4. You’re borrowing from Peter to pay Paul 5. There’s no time to think 6. You need more business, but avoid marketing like the plague 7. Your employees seem “un-manageable”… Continue reading The Top 11 Ways To Know If Your Business Is Running You
What’s in store for your business next year?
Where do you want your business to be a few years down the road? After you’ve worked out the kinks, gotten it back on track and achieved the success you’ve always wanted? Whether you’re a new business owner or have been at it for years, a vision statement defines your business’s destination by pinpointing exactly… Continue reading What’s in store for your business next year?
How To Achieve Business Goals – My Formula For Business Success
If you’re like many business owners, the New Year offers hope – to achieve more than you have before – to re-think your strategy – to “do-over” goals that were abandoned last year when you allowed your attention to stray to the myriad of problems that cropped up, clients demands or the day to day… Continue reading How To Achieve Business Goals – My Formula For Business Success
Attorney Websites: Rosenberg, Musso & Weiner Re-design
Lawyer marketing One of the most important aspects of any lawyer marketing strategy is having a website that brings in new business. Another project launched about a month ago, a re-design for the law firm of Rosenberg, Musso & Weiner, a bankruptcy firm in downtown Brooklyn, NY. Attorney websites and blogs This was another interesting… Continue reading Attorney Websites: Rosenberg, Musso & Weiner Re-design
Marketing Legal Services: Weiss, Buell & Bell Website Launch
It’s been a busy month. On the heels of the launch of the medical practice website for Progressive Podiatry, I’m happy to announce the launch of a website for the law firm of Weiss, Buell & Bell. Headed by law partners Erica Bell and Carol Buell, their site is one of the most interesting attorney… Continue reading Marketing Legal Services: Weiss, Buell & Bell Website Launch
Medical Marketing Strategies, Websites for Doctors: Progressive Podiatry Website Launch
I am pleased to announce the launching of a website for Progressive Podiatry, a medical practice in Park Slope, Brooklyn, NY. Online medical marketing strategies for the practice include an information packed website, social media and a local search campaign. Progressive was founded several years ago by Dr. Evan Breth, a podiatrist and surgeon. In… Continue reading Medical Marketing Strategies, Websites for Doctors: Progressive Podiatry Website Launch
Are your attempts to increase productivity backfiring?
Like most business owners, I use technology to increase productivity, but am keenly aware of how the very same technology can be counter-productive as well. An article in the NY Times today asks “Is Technology Driving You Up A Tree?” When technology fails, you may call for “tech support” and end up spending countless hours… Continue reading Are your attempts to increase productivity backfiring?
Medical Practice Marketing: SEO Content Development
I’m pleased to announce the launch of Artisan Podiatry’s new website. The project was a joint effort between Jerome Walford from The Blue Griffin on the design side and myself on the seo content development and medical practice marketing side. The site features Dr. Shazia Amar’s podiatric services. She’s a busy Brooklyn based podiatrist and… Continue reading Medical Practice Marketing: SEO Content Development