Strategic marketing is often thought of as something more sophisticated than your average marketing plan; but a post on Drew’s Marketing Minute that I came across today points out that many small businesses need to just focus on the obvious:
“According to research from Webvisible and Nielsen:
63% of consumers and small business owners turn to the internet first for information about local companies 82% use search engines to do so
But…. only 44% of small businesses have a website
And…less than half spend less than 10% of their marketing budget online
So the question is….if you don’t have a decent presence on the web and if you aren’t doing what you can do to influence search engine placement — how many times a day are you being completely unnoticed?”
What are you waiting for?
Susan Martin, marketing coaching.