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Strategic Marketing | What are you waiting for?

Strategic marketing is often thought of as something more sophisticated than your average marketing plan; but a post on Drew’s Marketing Minute that I came across today points out that many small businesses need to just focus on the obvious:

“According to research from Webvisible and Nielsen:

63% of consumers and small business owners turn to the internet first for information about local companies 82% use search engines to do so

But…. only 44% of small businesses have a website
And…less than half spend less than 10% of their marketing budget online

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So the question is….if you don’t have a decent presence on the web and if you aren’t doing what you can do to influence search engine placement — how many times a day are you being completely unnoticed?”

What are you waiting for?

Susan Martin, marketing coaching.

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