How Local Search Can Help Small Businesses

The ROI of pay per click advertising has been somewhat controversial in the small business community, for ad campaigns use up a lot of the marketing budget for many small companies.

Anita Campbell of Small Business Trends has published an interesting article about the benefits of small business local search.

In the article, she interviewed Bill Slawski, an expert in local search and President of SEO by the Sea, Inc. to get some pointers on how to best use local search to market their business.

Anita writes: “Some small business owners don’t see the value of online advertising because they aren’t interested in attracting website visitors worldwide. Local search changes all that.

Studies show that the majority of small businesses draw customers from within a 50-mile radius. The good news is that a variety of tools make it easier for your business to be found by people searching for local businesses.  And the tools are getting more precise and more intelligent as the search engine companies invest in local search technology.”  Read the primer on small business local search.

I’d be interested in your experiences with PPC, especially in your local market, please send me your comments!

-Susan Martin, NYC Business and Marketing Coach

By Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity." A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life. Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals. If running your business is a struggle, contact Susan to find out how she can help.

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