Heads up on “What Makes These Ads Good”

Michelle Golden of "Golden Practices" did a great post entitled "What Makes These Ads Good" about some recent ads she’s come across which really grabbed her.

Michelle writes:

"The first one reminds me of blogs that are written by professionals wanting to increase their business by providing useful information to people who buy what they sell."  This one is for kitty litter.

When she looked at the second ad, run by a dental group "I read on and find differentiator after differentiator" that transforms what could be a somewhat mundane service into a compelling marketing message.

Read her entire post here.

If you can make kitty litter and dentistry sexy, what could a great ad (or marketing message) do for your company?

-Susan Martin, marketing coach nyc

By Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity." A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life. Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals. If running your business is a struggle, contact Susan to find out how she can help.

1 comment

  1. Susan, thanks for picking up the post. I really like your business (sanity) and marketing approaches. Your choice of the word “transformation” sums it up perfectly. So much of marketing is about influencing peoples’ perceptions for the better and “caring” enough to share information is a perfect way to do that!

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