Bob Bly did an interesting post yesterday about a new study by Forrester Research that "only 11% of IT decision-makers surveyed said blogging delivers substantial business value."
Bob goes on to say:
"That means nearly 9 out of 10 of those surveyed find little or no value in blogging.
Does this new finding finally put to rest the myth, perpetuated mainly by evangelists and consultants on the blogosphere, that blogging is the most important marketing tool since sliced bread?
Or are blogging gurus still going to try to sell corporate and marcom management on the silly notion that every business needs a blog?"
I agree, not every business need a blog, but for sure there are certain types of companies that can and do benefit more substantially. One such company is the professional service firm which benefits from marcom activities that help build their reputation as experts in their field, blogging drives more targeted traffic to their sites and keeps them in front of their ideal clients consistently.
Professional service firms: How effective have your blogging efforts been?
-Susan Martin, NYC marketing coach and blogger.
Related
By Susan Martin
NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity."
A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life.
Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals.
If running your business is a struggle, contact Susan to find out how she can help.
View all of Susan Martin's posts.