Compelling Case Studies

Case studies can be a great way to introduce your services to potential clients, but many are flat and sometimes boring, because they don’t get to the important parts of the story – the insights that solved your clients problems.  I want to thank Radjan Sodhi for his recent post about the Marketing Profs article: Case Studies with a kick: How to write insightful case studies by Mark Levy:

Radjan writes:

“A thoughtful case study can be a very powerful pre-sale tool. It allows a prospect to gain insight on how you can solve their problems by learning how you have helped another. The key word here is insight. Mark Levy on Marketprofs.com provides a very good guide on how to write an insight-based case study that will help you establish credibility and comfort in a prospective customer…” 

The article is in two parts, hope it helps you understand how to write compelling case studies for your business.

-Susan Martin, NYC Business and Marketing Coach

 

By Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity." A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life. Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals. If running your business is a struggle, contact Susan to find out how she can help.

MENU