Medical Practice Marketing: SEO Content Development

I’m pleased to announce the launch of Artisan Podiatry’s new website. The project was a joint effort between Jerome Walford from The Blue Griffin on the design side and myself on the seo content development and medical practice marketing side. The site features Dr. Shazia Amar’s podiatric services. She’s a busy Brooklyn based podiatrist and… Continue reading Medical Practice Marketing: SEO Content Development

Social Media Tools: Facebook Apps-What works, What Doesn’t?

As facebook, twitter, linkedin and other social networking sites are rapidly becoming part of mainstream marketing, a whole host of applications and social media tools have emerged to help business and individual users connect in new and interesting ways. From sharing links and videos, customizing html, uploading photos, and showcasing rss feeds, there are more… Continue reading Social Media Tools: Facebook Apps-What works, What Doesn’t?

How to Use Social Networking And Small Business Networking to Get More Referrals

If you run a small service business or professional practice you’ve probably heard about the benefits of networking and building a strong referral base.  But with all the hype about social networking, is real life small business networking a thing of the past? Not likely.  In fact, as more and more small business owners understand the… Continue reading How to Use Social Networking And Small Business Networking to Get More Referrals

Marketing Plan: An easy to understand marketing process

If you’re involved in marketing or selling professional services, I think you can agree that it’s often hard to create and implement an effective marketing plan that brings in business.  But creating a marketing plan isn’t always enough, because marketing plans tend to skip some crucial steps in the process that help the prospect go… Continue reading Marketing Plan: An easy to understand marketing process

Is Social Networking Enough?

On and offline media are atwitter with stories about social networking, new media and the like, often making it seem as though traditional forms of marketing are completely outdated.  And perhaps some are. But in a recent post entitled “Why New Media Evangelists Annoy Me”, copywriter Bob Bly points out that although new media and social networking have had some good… Continue reading Is Social Networking Enough?