It’s official, we’re in a recession. And many professionals are rightly concerned about what will happen to their business and income in the very near future. If you’re an attorney, accountant, graphic designer, consultant, or other professional service provider; I would guess you have a lot of experience, expertise and talent in your field. Unfortunately,… Continue reading A Sales Coach can help you “recession proof” your business.
Category: Sales and Marketing
Sales Techniques for Professionals Who Hate To Sell
I rarely come across a professional who likes selling their services. And because of this, they sometimes let opportunities slip right through their fingers. Recently I was speaking to an interior designer client who has never been comfortable in a sales role. She was concerned about an encounter with a prospective client, which didn’t go quite the… Continue reading Sales Techniques for Professionals Who Hate To Sell
The Power of Niche Marketing
It’s puzzling to see a professional service firm who markets themselves as generalists, but an amazing percentage of law firms, accounting firms and consulting firms do just that. In an attempt to maximize their income, these firms try to be all things to all people, perhaps worried that they may lose out on a potential client if… Continue reading The Power of Niche Marketing
Universal Search Threatens Search Engine Rankings
Thanks to Rich Brooks for giving me the heads up on an interesting post by Lee Oden on the Online Marketing Blog entitled The Small Business Guide to Optimizing Universal Search. Just when you thought you had gotten your website up in the rankings, the search engines have come up with another way to mess… Continue reading Universal Search Threatens Search Engine Rankings
Seinfeld’s Marketing Lessons
Thank you John Moore of Brand Autopsy for the heads up on a fun, free ebook all about the lessons that Seinfeld, the “show about nothing” has given us on marketing. In this quick read, author and marketing guy Bill Gammell recounts some favorite episodes and enlightens us to the marketing lessons that can be… Continue reading Seinfeld’s Marketing Lessons
Business Cards – Promotion or Turn-off?
It’s always amazing to see the business cards that people come up with. Instead of taking advantage of an opportunity to get your marketing message out there, many business cards are so hokey, sleazy or generic that they do little to help. Seth Godin recently did a post about business cards mistakes which hit a… Continue reading Business Cards – Promotion or Turn-off?
Heads up on “What Makes These Ads Good”
Michelle Golden of "Golden Practices" did a great post entitled "What Makes These Ads Good" about some recent ads she’s come across which really grabbed her. Michelle writes: "The first one reminds me of blogs that are written by professionals wanting to increase their business by providing useful information to people who buy what they… Continue reading Heads up on “What Makes These Ads Good”
A quick fix for business wisdom cravers
I happened upon a great post by Brand Autopsy’s John Moore which links to what he calls "Expresso Shots of Business Wisdom". In this first slideshow, John focuses on the "only three strategies that exist to drive sales" and makes it painfully simple: 1. Get new customers. 2. Get more customers to buy more, more… Continue reading A quick fix for business wisdom cravers
“Death of blogging” Revisited
Bob Bly did an interesting post yesterday about a new study by Forrester Research that "only 11% of IT decision-makers surveyed said blogging delivers substantial business value." Bob goes on to say: "That means nearly 9 out of 10 of those surveyed find little or no value in blogging. Does this new finding finally put… Continue reading “Death of blogging” Revisited
More on the importance of “radical” differentiation
I’ve written before about the importance of differentiating your company from the rest of the pack, a concept that has been refined by marketing gurus Seth Godin (The Purple Cow) and Marty Neumeier (Zag and the Brand Gap). I came across Marty’s wonderful graphic that says it all on Olivier Blanchard’s Brand Builder Blog, it… Continue reading More on the importance of “radical” differentiation