Buzz Marketing | Are Your Services Stuck In The Closet?

An interesting post on the “Damn I wish I’d thought of that” blog about how consumer product companies are trying to stimulate buzz marketing by packaging products more interestingly or attractively, so that people will be more likely to take them out of the closet and leave them out on the table. If they’re out, they’re more likely to be spotted and even discussed with a friend, relative or other visitor, creating viral marketing opportunities at a very grass roots level.

Case in point, new Kleenex package above.  Febreeze is doing something similar with a line of packages that are more subtley designed, clear bottles with flowers that can sit attractively on a counter.

This got me thinking about how this same strategy could be used for creating word of mouth for professional services, and a couple of things came to mind:

  1. Arrange for your current happy clients to meet your prospects.  The upcoming holiday season is a perfect backdrop for parties and events.
  2. Feature photos, articles and videos of clients on your website, newsletter or blog.
  3. Where appropriate, team up with clients for seminars, workshops and webinars.

Are your services stuck in your client’s closets? Learn more about my PROFIT Small Business Profitability Program.

Susan Martin, Marketing Coaching

By Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity." A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life. Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals. If running your business is a struggle, contact Susan to find out how she can help.

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