The other day I blogged about increasing fees through perceived value pricing. Today I want to take this strategy one step further, by showing you how it can be used to attract clients as well. Let me introduce you to Dennis: Dennis is an attorney in private practice. For the first 7 years he billed… Continue reading Attract Clients With Perceived Value Pricing
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Can Perceived Value Pricing Help Your Practice?
It seems that everyone is trying to pick it up a notch these days, and my clients are no different. So I thought I’d tell you about a strategy I’ve been working on with several clients that has resulted in higher fees, higher end clients and a shorter sales cycle: Perceived Value Pricing. Today, I’m… Continue reading Can Perceived Value Pricing Help Your Practice?
Why Employee Satisfaction Is Key To Client Satisfaction
A recent post in the NY Times entitled “The Secret To Having Happy Employees” got me thinking about the relationship between happy staff members and happy customers or more significantly, unhappy staff and unhappy customers. In my mind, client satisfaction is clearly tied to employee satisfaction. In the post, Jay Goltz talks about the two… Continue reading Why Employee Satisfaction Is Key To Client Satisfaction
Compelling Case Study Brings Business Benefits to Life
There’s no doubt about it, a well written case study can bring the benefits of a service, product or idea to life. As a huge believer in the case study as a marketing strategy, I’m always on the lookout for a great case study, and I found one this morning in today’s NY Times that… Continue reading Compelling Case Study Brings Business Benefits to Life
Destroying Trust | USDA Introduces New Threat To Organic Food Chain
I’ve written a lot about the importance of building trust when marketing your business. Today I want to talk about a branch of our government that’s destroying trust that the public has in organic foods. Close to 20 years ago my husband and I decided to “go organic” because we felt that we didn’t want… Continue reading Destroying Trust | USDA Introduces New Threat To Organic Food Chain
Delegation Skills; Do you have to do it all yourself?
Amanda runs a small graphic design firm in Atlanta. She is the head designer and does most of the sales, works hard to keep her clients happy and does invoicing, customer service as well as trying to balance the books and keep projects on track. Amanda started the firm about 8 years ago, and worked… Continue reading Delegation Skills; Do you have to do it all yourself?
Self Employed Health Insurance | Part of the debate?
As I write this post, our government is engaged in a somewhat historic event, a bipartisan meeting on health care reform meant to, as President Obama said “focus not just on where we differ but focus on where we agree.” (It’s streaming live today on the NYTimes.com) A number of important issues are being discussed… Continue reading Self Employed Health Insurance | Part of the debate?
Websites For Attorneys
When developing websites for attorneys, following a few simple rules that can make all the difference between generic gobbledygook and compelling content which drives qualified prospective clients to your door. Unfortunately, many websites for attorneys miss the mark because they fail to show what makes their firm different and better than the competition. Using generic… Continue reading Websites For Attorneys
Small Business Loans; Are Community Banks Better?
The A.R.C. program’s small business stabilization program that is administered by the S.B.A. has been criticized by many due to a slim profit margin for the banks, and the large amount of effort required on the part of the banks and the borrowers; so many larger banks have completely shied away from the program. According… Continue reading Small Business Loans; Are Community Banks Better?
Time Traveler Tours
Just a quick post to tell you about Time Traveler Tours, a new blog written by my friend and expatriate Sarah Towle. The idea started when she happened upon an American father and his two boys on the right bank of the Seine. Evidently the kids weren’t quite as enthusiastic as Dad was about French… Continue reading Time Traveler Tours