Many business owners have trouble finding great employees because they don’t focus in on the qualities and characteristics that they really need. Without knowing and asking for what you need, it’s hard to get the kind of employees that will help your business to thrive. John Moore of "Brand Autopsy" a "leading practitioner in the… Continue reading Hiring Well
Author: Susan Martin
NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity."
A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life.
Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals.
If running your business is a struggle, contact Susan to find out how she can help.
US leads world on work life “unbalance”
I wasn’t surprised to learn of the Harvard / McGill Universities study by Jody Heymann that the US lags behind most of the world in helping workers balance work and family, but it reflects the sad state of affairs in our country anyway…here’s what they came up with: According to an article in the Chicago… Continue reading US leads world on work life “unbalance”
Self Employment Numbers Tank
A recent posting by Jim Hopkins of USA Today’s Small Business Connections stated that self-employment figures tanked in December, the lowest single drop in the past 10 years. “I don’t know why last month brought such a big decline. On the other hand, I don’t place too much emphasis on a single month’s change because… Continue reading Self Employment Numbers Tank
Winning the Battle With Time
Sales reps, like business owners, professionals and executives often run themselves ragged trying to do everything that has to be done, and end up feeling as though they’ve accomplished nothing. Recent advances in technology have turned us into a 24/7 society, where expectations are usually well above what can reasonably done. To keep up, you… Continue reading Winning the Battle With Time
Dealing with a difficult boss
A recent article by my friend and colleague Career Coach Dale Kurow, entitled "Dealing With A Difficult Boss" is geared toward employees; but has some great insights into dealing with customers, partners and other difficult people as well. Dale talks specifically about "screamers" and "hypocrites" and give some great tips about how to handle them:… Continue reading Dealing with a difficult boss
Closing the loop on the marketing and sales process
In many companies the marketing departments and sales departments don’t interact, especially when it comes to lead generation, so it’s hard to measure whether these efforts are paying off. I recently listened to a podcast where Marketing2IT’s Ginny Hall interviewed Brian Carroll, CEO of InTouch Inc. on how to close the loop on lead generation. … Continue reading Closing the loop on the marketing and sales process
How Local Search Can Help Small Businesses
The ROI of pay per click advertising has been somewhat controversial in the small business community, for ad campaigns use up a lot of the marketing budget for many small companies. Anita Campbell of Small Business Trends has published an interesting article about the benefits of small business local search. In the article, she interviewed… Continue reading How Local Search Can Help Small Businesses
Priorities
How many times have you heard people say "if I only had more hours each day" ? Time management is one of the biggest challenges of this century. And if you run your own business, manage a department, or work for yourself; it can be especially difficult because ultimately, the responsibility for results rests on… Continue reading Priorities
Leadership behavior
I often hear clients complain about their employees and many of these complaints are justified, some employees just don’t care, lack judgement, have no sense of urgency, are lazy… But employee’s attitudes aren’t the only thing at play here, like all human beings, they react to the way they are treated. Unfortunately, not all bosses… Continue reading Leadership behavior
Overcoming “Sales Phobia”
Many small business owners are professionals who have talents and skills in specific areas of expertise, often having spent the first part of their careers working for someone else. Once in their own business, they find themselves in the position of having to sell their own services or products, a notion which can be both… Continue reading Overcoming “Sales Phobia”