Each year the cost of health insurance increases, placing a huge strain on the American public, who are forced to choose between paying astronomical insurance premiums or facing financial ruin if someone in the family becomes ill. It’s hard enough for employees of large companies to pay their portion of the premiums. Small businesses, who… Continue reading Small Business Help | Obama’s Public Health Plan
Author: Susan Martin
NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity."
A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life.
Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals.
If running your business is a struggle, contact Susan to find out how she can help.
Web content, sales copy and gobbledygook
Editing has always been important to writing good sales copy, but the ease of publishing on the web has taken writing out of the hands of professionals and into the hands of anyone who wants to put up a website, blog or even to (excuse the expression) tweet. In an effort to appeal to the search engines,… Continue reading Web content, sales copy and gobbledygook
Are you running a business or just freelancing?
An interesting dialogue appeared on the Open Forum a while back which brought to mind the distinction between the mindset of a business owner and a freelancer. In my experience, the business owner mindset positions you for success because you build an entity that will survive long term. A business owner has a vision for what they want to achieve and takes… Continue reading Are you running a business or just freelancing?
Relationship Marketing | Cultivating Your Referral Base
Alex is a financial planner with a solo practice in Chicago. He’s been in business for about 4 years, but his income has taken a beating over the last 6 months or so, since the recession hit. He’s lost a bunch of clients, and can’t seem to find new ones to replace them. Geoffrey’s financial planning practice is going great… Continue reading Relationship Marketing | Cultivating Your Referral Base
Niche Marketing | Why trying to serve everyone doesn’t work
When a general practice attorney named Joan called me about 9 months ago, she was a bit concerned about the future of her small firm. Like many solo attorneys, she left a larger firm to go out on her own, only to find that landing new clients was difficult. Joan had been surviving on some referrals, but… Continue reading Niche Marketing | Why trying to serve everyone doesn’t work
Soft Skills Training | Interpersonal skills make all the difference
Liza runs a graphic design studio in lower Manhattan. A competent and talented professional, she’s always kept up with the latest design trends as well as the most cutting edge technology. But as her business grew larger and demands increased, Liza began to feel as though she was out of sync with her staff and her clients. She found it uncomfortable to… Continue reading Soft Skills Training | Interpersonal skills make all the difference
Marketing Ethics | Balancing Effectiveness and Values
Rob really wants to fire a difficult client who’s sapping his energy and taking too much time, but can’t afford to, so he finds himself working to keep them instead. Victor’s marketing isn’t working and he desperately needs more clients, but since he’s not comfortable with any of it, so he stays stuck. Andrea is bearish on the market and… Continue reading Marketing Ethics | Balancing Effectiveness and Values
Business Motivation
The subject came up the other day about what drives business motivation, and a client came to mind whose story is well worth mentioning. Charles is a software engineer who has been running a consulting business for about 6 years in New York City. Busy with the day to day details of keeping up with the work and managing the business; time flew by;… Continue reading Business Motivation
Inbound Marketing | Can you be found?
It’s been known for years that to be able to market effectively, you have to have the right message in front of the right audience, at the right time, in the right place. And today, the right place is very often online, using inbound marketing strategies, because some of the more traditional techniques are too expensive… Continue reading Inbound Marketing | Can you be found?
Referral Marketing: Fire that client!
I’ve long been a proponent of getting rid of clients and projects that drain your energy and give you little in return, so I was delighted to see a recent post on the marketing catalyst blog about how saying no to a client can be a profitable marketing tool. See if you agree that Bruce Allen has… Continue reading Referral Marketing: Fire that client!