Is cold calling really dead? As a firm believer in relationship building, cold calling has never been one of my favorite strategies for selling professional services. But in certain circumstances, cold calling can be an effective supplement to a strategic marketing plan – if done right. To cold call successfully make sure that your cold calling techniques follow effective… Continue reading Cold Calling Tips: Is Cold Calling Dead?
Author: Susan Martin
NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity."
A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life.
Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals.
If running your business is a struggle, contact Susan to find out how she can help.
Building Authority | Effective Online Marketing Made Easy
Have you ever wondered how to get more business from the internet? I’ve done a lot of research over the years on how to optimize a website for search engine ranking, and I’ve done a lot of on and offline marketing work with and for professionals; but the folks at copyblogger have put it all together… Continue reading Building Authority | Effective Online Marketing Made Easy
Strategic Marketing Plan | Does Emotion Motivate Buying?
A recent post on copyblogger about emotion based selling, reminded me about a client I’ll call Stan. Stan is the managing partner of a mid-sized, general practice law firm in the south. Like many professional service providers, Stan’s firm had been side-tracked by the economy and decided to take some action in the form of advertising to help increase… Continue reading Strategic Marketing Plan | Does Emotion Motivate Buying?
Unique Selling Proposition: Professional Services or Chocolate?
The importance of a unique selling proposition or USP as part of your marketing message can’t be overlooked even when selling something as simple as chocolate. Case in point, as Andy Sernovitz points out on his “Damn I wish I’d thought of that” blog, “Must’s chocolatiers select different origins of cacao to create the perfect… Continue reading Unique Selling Proposition: Professional Services or Chocolate?
Twitter Experiment | Part 2
I promised to report back regarding my twitter experiment. Since my last post, followers increased by about 220 people, no significant increase in traffic as yet.
Small Business Management | Delegation Mistakes
I hate to break it to you, but contrary to popular opinion (among small business owners), you can’t do everything yourself. However, many business owners and professionals run into small business management issues because they just don’t understand the importance of delegation or how to do it right. In a recent post, I outlined the… Continue reading Small Business Management | Delegation Mistakes
Can twitter increase web site traffic?
OK, I resisted for a long time, but finally created a twitter account about a week or so ago. I’m looking at it as an internet marketing experiment, to see whether twitter can help increase web site and blog traffic. No, I’m not telling people what I’m doing each minute, does anybody really care about that? Instead,… Continue reading Can twitter increase web site traffic?
Business Innovation | Join me for a strategic innovation pep talk
Please join me on the afternoon of May 15th, right here, for a blog action sponsored by The Board of Innovation entitled “My half time pep talk for 2009″, which is part of their 24 hours of Innovation event. I’ll be joining bloggers world wide to share views on what’s happened in innovation so far this… Continue reading Business Innovation | Join me for a strategic innovation pep talk
Employee Motivation | Why don’t they care?
When Josh & Adam started their law firm 5 years ago, they did everything themselves. As their practice grew larger, they began to put on administrative staff to help, but neither partner had any experience in management, so a cohesive management plan was never put in place. Business has been tough for the last 6 months and… Continue reading Employee Motivation | Why don’t they care?
B2b Marketing | What’s your message?
Don is a local accountant who I met when I spoke at a B2B marketing event last fall. He was busy handing out pens with his name on them to everybody in sight, and I remember wondering why he didn’t stop long enough to talk to anybody. Evidently he kept my card, and I got an envelope… Continue reading B2b Marketing | What’s your message?