Author: Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity."

A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life.

Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals.

If running your business is a struggle, contact Susan to find out how she can help.

Hiring Good Employees: Why Performance Trumps All

Hiring good employees is yet another task that falls on the shoulders of the overwhelmed small business owner, who may be unprepared for and inexperienced in how to make the best possible hiring decisions. But making sound hiring decisions is critical to the success of a small business or professional practice, because resources are often… Continue reading Hiring Good Employees: Why Performance Trumps All

Business Motivation: Making things happen

One of the biggest challenges for small business owners is to keep the fire going, no matter what is going on. But sometimes things happen that lower the flame or even snuff it out completely. When the buck stops with you, it can be hard to keep your head in the right place and keep… Continue reading Business Motivation: Making things happen

Overcoming Procrastination: Effective strategies to stop procrastinating and get things done

Overcoming procrastination is a goal for many professionals who come to business coaching. Not surprising, since business owners and the self-employed are more likely to find themselves wasting time without the structure or discipline of a job, supervisor or peers to keep them on track. As a result, those who often have more on their… Continue reading Overcoming Procrastination: Effective strategies to stop procrastinating and get things done

Cash Flow: The Daily Stresses of Small Business Financial Management

I’ve often said that running a business requires juggling a lot of hats, many out of your field of expertise. Most small business owners have to broaden their scope and deal with sales, marketing, business planning and figure out how to handle employees and clients, all of which have their own unique and individual challenges.… Continue reading Cash Flow: The Daily Stresses of Small Business Financial Management

Social Media Tools: Facebook Apps-What works, What Doesn’t?

As facebook, twitter, linkedin and other social networking sites are rapidly becoming part of mainstream marketing, a whole host of applications and social media tools have emerged to help business and individual users connect in new and interesting ways. From sharing links and videos, customizing html, uploading photos, and showcasing rss feeds, there are more… Continue reading Social Media Tools: Facebook Apps-What works, What Doesn’t?

Website Development: Don’t Take The Cart Before The Horse

Did you ever click onto somebody’s site and say “Huh?” With advances in technology making it so easy and inexpensive to build websites that even little kids can do it, it’s not surprising that small business owners take a “do it yourself” approach to internet marketing. Unfortunately, DIY websites can sometimes yield questionable results. But… Continue reading Website Development: Don’t Take The Cart Before The Horse

Specialty Lending Helps Niche Companies Obtain Business Loans

Years and years ago it was quite common for banks to cater to one particular industry, such as manufacturing or farming; and some of these banks still exist, although most have expanded their markets. Now thought of as high risk, there are still some banks that do what is known as specialty lending. And the… Continue reading Specialty Lending Helps Niche Companies Obtain Business Loans

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