So many entrepreneurs come up short because they have unrealistic expectations about their ability to attract VC investor capital. Sure, you may have a good business idea, but is that idea good enough to convince VC’s that you’re a good investment? Seth Godin took a hard look at this one, here’s his "Realistic entrepreneur’s guide… Continue reading Seth Godin’s realistic entrepreneur’s guide to venture capital
Author: Susan Martin
NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity."
A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life.
Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals.
If running your business is a struggle, contact Susan to find out how she can help.
Focused Work Periods
One of the biggest complaints I hear in my work with business owners and professionals, is not having enough time to get things done. There’s so much going on in the day to day workings of most companies, that there’s rarely time to stop and focus on one thing…or is there? There is, you just… Continue reading Focused Work Periods
Learning To Say No
In business as in life, there are lessons to be learned, sometimes the hard way. One of these lessons is learning to say no. And often, business professionals get themselves in trouble by not being able to do it. By not knowing when to say no, we leave ourselves open for lots of problems, here’s… Continue reading Learning To Say No
What Will Mortgage Companies Think of Next?
I’ve got a bone to pick with the mortgage industry. Not all companies engage in these type of practices, but enough do to leave a bad taste in my mouth. The reason is that I’m getting sick of hearing some of the less than reputable ways that they are earning their money. We’ve seen interest… Continue reading What Will Mortgage Companies Think of Next?
Compelling Case Studies
Case studies can be a great way to introduce your services to potential clients, but many are flat and sometimes boring, because they don’t get to the important parts of the story – the insights that solved your clients problems. I want to thank Radjan Sodhi for his recent post about the Marketing Profs article:… Continue reading Compelling Case Studies
The Psychology of Pricing: It’s More Than Just Real Estate
Teri Karush Rogers wrote an interesting article in last months’ NY Times entitled “The Psychology of Pricing” in which she writes about the “message that figures carry to buyers”, “break points” and how and when to introduce “price cuts”. These strategies don’t only apply to real estate of course but to many other businesses as… Continue reading The Psychology of Pricing: It’s More Than Just Real Estate
Is It Selfish To Have Only One Child?
There’s an interesting dialogue going on over at the WSJ "Juggle" blog about the whole question of having more than one child. Another emotionally charged issue judging from the comments this post has received…Sara Schaefer Muñoz writes: “So, when’s the next one coming?” Many first-time parents have, at one time or another, heard this question… Continue reading Is It Selfish To Have Only One Child?
Hindsight on Making the Juggle Easier
"If only I knew then what I know now…" is a familiar refrain and one which was brought up on the Wall Street Journal’s "Juggle" blog today. Sara Schaefer Muñoz writes : "Would different choices earlier have made your juggle easier? We’ve gotten a lot of comments from childless readers who say that the issues… Continue reading Hindsight on Making the Juggle Easier
Typos Do Matter And Other Things Grammatical
Every since my 11 year old kid starting “IMing” last summer, I’ve been somewhat outraged at the wholesale slaughter of the English language that takes place between kids in this communication portal. Not only is there often nothing of value discussed, (that’s a whole other topic) but the kids mis-spell and or use slang spelling… Continue reading Typos Do Matter And Other Things Grammatical
More on Leadership Behaviors
In January, I wrote about "Leadership Behaviors" which tracked back to a post by Lance Secretan about a recent study by a Florida State University Professor that found that employees don’t leave companies, they leave bosses… I happened upon a post by Olivier Blanchard, on his Brand Builder blog which comes to the same conclusion,… Continue reading More on Leadership Behaviors