Author: Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity."

A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life.

Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals.

If running your business is a struggle, contact Susan to find out how she can help.

Business Coaching: More on how to thrive in the recession

As President Elect Obama stated today, we’re in a recession that may be with us for quite some time.  But don’t let that news get to you, because as a business owner or someone who works independently, look on the bright side.  You’re in a unique postion.  If you worked for someone else, you’d probably… Continue reading Business Coaching: More on how to thrive in the recession

Business Management Coaching: Ten Tiny Tips For 2009

I recently came across a wonderful post by Guy Kawasaki entitled “Ten Tiny Things Every Small Business Owner Should Do in 2009” which basically asks those in business management to look at their companies as a customer would, to test out how well they’re doing.  Guy writes: On this, the last day of 2008, I… Continue reading Business Management Coaching: Ten Tiny Tips For 2009

Business Coaching Case Study: Managing growth

Arthur runs a busy holistic health center in a big city on the west coast.  In addition to his acupuncture practice, he employs a nutritionist, 2 massage therapists, a homeopathic doctor, 3 receptionists and two assistants.  They provide health services, and also do a fair amount of business selling vitamins, supplements, essential oils and homeopathic remedies. Arthur started this business about 4 years… Continue reading Business Coaching Case Study: Managing growth

Web Evaluation Case Study: Increasing conversions for a law firm

When a law firm recently contacted me about improving their internet marketing, it was clear that their website was already getting a lot of traffic, but their visitors weren’t converting into paying clients. When I visited their site, a couple of things became obvious, one was that their site seemed generic.  It looked like 1000… Continue reading Web Evaluation Case Study: Increasing conversions for a law firm

Schedule a Business Consultation and help “recession proof” your business

I’ve been getting a slew of calls recently from business owners and professionals who are concerned about the effect the recession on their business. Some of these concerned business owners need ongoing business coaching.  Others, need some good advice.  Some some lack the time, energy money or other resources needed to implement marketing strategies or need… Continue reading Schedule a Business Consultation and help “recession proof” your business

A Sales Coach can help you “recession proof” your business.

It’s official, we’re in a recession.  And many professionals are rightly concerned about what will happen to their business and income in the very near future. If you’re an attorney, accountant, graphic designer, consultant, or other professional service provider; I would guess you have a lot of experience, expertise and talent in your field. Unfortunately,… Continue reading A Sales Coach can help you “recession proof” your business.

Small Business Management Tips

Jonathan runs a small consulting business.  Like many typical small business owners and professionals, he often complains that there is either too much going on, or too little. When he’s busy, Jonathan finds himself working long days, nights and weekends, to the point of exhausting himself.  The perennial optimist, he always thinks that projects will take… Continue reading Small Business Management Tips

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