A strategy for email marketing success

There’s a great post by Ardath Albee on the Marketing Interactions blog entitled "Quit using email to train your leads to ignore you" which makes some great points on how most email campaigns don’t work and what to do about it.

In the article, Ardath points specific steps on how to build an engaging, successful campaign, and how to read and interpret the results of each part of it.  Read Ardath’s entire post here.

-Susan Martin marketing sanity.

By Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity." A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life. Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals. If running your business is a struggle, contact Susan to find out how she can help.

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