In the course of my work with business professionals, I often come across attorney websites which unfortunately do a rather poor job of representing them.
Some only contain the most basic contact information. Many look very generic, which undermines their fee structure. Others go into a little more detail, such as a laundry list of practice areas, but do nothing to back-up their expertise or position them as experts in their field.
Rarely do you see a lawyer website that addresses what type of clients they work with and what makes them different or better from the competition, or define a specific niche that they have expertise in. And finally, very few of them are optimized for organic search engine ranking, so they’re missing out on the additional business they could be capturing via the internet.
Is your website working?
Susan Martin, Marketing coaching
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By Susan Martin
NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity."
A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life.
Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals.
If running your business is a struggle, contact Susan to find out how she can help.
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