Unique Selling Proposition: Professional Services or Chocolate?

The importance of a unique selling proposition or USP as part of your marketing message can’t be overlooked even when selling something as simple as chocolate.

Case in point, as Andy Sernovitz points out on his “Damn I wish I’d thought of that” blog, “Must’s chocolatiers select different origins of cacao to create the perfect match for many fine wine varieties.” A chocolate that is made to be paired with wines. That’s an idea that you can market”

In order to market successfully, whether you’re selling professional services or chocolate, you need to let your ideal clients understand why they should buy from you rather than the other guy.  Then, you’ll have an idea you can market.

Susan Martin, Business Coaching

 

By Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity." A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life. Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals. If running your business is a struggle, contact Susan to find out how she can help.

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