Can you pass this simple marketing test?

marketing testNow this may seem like an oversimplification, but in my experience, most effective marketing boils down to being able to answer the following 5 questions. Take this simple marketing test:

1. What do you do? Not everything you do, but the stuff that most excites you and solves a significant problem for a specific group of clients.

2. Who do you serve? Not just anybody, but the clients who really struggle with that problem, the ones who get the greatest value (ROI, relief and or benefit) from working with you.

3. What results can you promise?

4. What makes you different/better than the competition? Not just different than any competitors but the ones who specialize in the space you occupy.

5. Where do you market? Where you find the clients who have that problem who are desperate for those results and most appreciate your value.

Why does this work?

By being ultra specific about what you do, who you help, what results they’ll get and why they should buy from you rather than that other guy; you target those and only those clients who will get the best value out of working with you and be willing to pay you what you’re worth.

Take this simple marketing test – does your current strategy answer these questions?

My Small Business Profitability Program can help you hone your sales and marketing skills and increase your income.

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By Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity." A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life. Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals. If running your business is a struggle, contact Susan to find out how she can help.

5 comments

  1. Not exactly, but I love that you boiled it down so simply, now to work more on it.

  2. I sailed through the 1st 4 then got stuck on #5. Guess that means i have work to do. Thanks!

  4. Pingback: 5 Questions to Determine if Your Marketing is Effective | Harvest Business Advisors

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