It’s been known for years that to be able to market effectively, you have to have the right message in front of the right audience, at the right time, in the right place. And today, the right place is very often online, using inbound marketing strategies, because some of the more traditional techniques are too expensive and or not as effective.
Duct Tape Marketing’s John Jantch sums it up pretty well in a recent post entitled: Lead Generation is about being found. John writes:
“…For the most part, Gen Y doesn’t know how to operate the Yellow Pages, doesn’t read the newspaper, and watches TV like an interactive sport (when not playing Wii or watching commercialess TV online)
Small businesses must change the way they think about and approach lead generation – they must think more in terms of being found and less in terms of finding. People are still looking for solutions, trying out new services and buying things they want, they’ve just changed how they go about doing it. In a way the control of message consumption has changed with it…
…So, in order to generate leads and be found you must put yourself in the path of people who are learning about, asking about, and shopping about in your industry. You must create a web presence or hub of information for your business and then create spokes, online and offline that lead people to your hub…”
Is your message being found?
Susan Martin, marketing coaching.
