If you run a small service business or professional practice you’ve probably heard about the benefits of networking and building a strong referral base. But with all the hype about social networking, is real life small business networking a thing of the past?
Not likely. In fact, as more and more small business owners understand the value of relationship marketing, they are seeking new ways to expand their networks, generate more referrals and build your referral base. But how can you effectively use the two to grow your referral base?
By combining traditional small business networking with social networking, you can cultivate relationships that will drive even more business to your firm. Here’s how:
1. Make sure you have a solid marketing foundation by sharpening your message and developing compelling traditional marketing collateral you need such as a marketing sheet or brochure, testimonials, business cards, case studies, testimonials, etc.
2. Add to this aresenal by launching a website and blog if you don’t already have one.
3. Expand your reach by utilizing social networking tools such as facebook, twitter, linkedin community list serves and forums to bring your message to life in online communities.
4. Pinpoint several types of professionals who sell non competing services to your target clients.
5. Request referrals from your online communities to professionals you’d like to network with.
6. Follow up with phone calls and in person meetings for the purpose of building mutual referral relationships.
Susan Martin, Business Coaching
