Email Authentication: A growing response to spammers and scammers

In response to the tremendous amount of spam and scamming email messages, there is a growing trend towards the use of email authentication. 

Marketing Profs Daily Fix Blog reports:

"MarketingVOX: Authentication for email marketing messages is being used by an increasing number of marketers, reports ClickZ.

The report on usage comes from Microsoft, who presented their findings at this week’s Authentication and Online Trust Summit. It says Hotmail alone identifies 3.8 billion deceptive emails a day. It also says adoption of Sender ID is up three-fold in the last year.

Marketers and the service providers they use for e-mail messaging need to adopt authentication standards both for outgoing and incoming messages. 2007 is expected by some to be the year that authentication really takes off as a valuable tool for e-mail marketers because of the ever-growing spam and scam e-mail problem.

Sounds good if it works, but with legitimate marketers always playing catch-up with the new technologies used by those who aren’t, can we ever win this battle?

-Susan Martin

By Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity." A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life. Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals. If running your business is a struggle, contact Susan to find out how she can help.

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