Dislike Selling? Focus On Emotional Marketing.

If you’re like many small business owners, you probably don’t like to sell. It makes you feel a bit cheap, kinda like the ubiquitous used car salesman depicted in movies. But as winning new clients is the lifeblood of any business, how can you be successful without having to employ all kinds of questionable sales tactics?

The answer lies in what I call emotional marketing. Not just any kind of marketing, but marketing that hits an extremely sensitive button with your prospective clients, a button so hot that they are absolutely desperate to resolve it. When this happens, they’re ready to buy without being “sold” and you don’t have to worry about implementing all kinds of shoddy sales tactics.

To do this, you’ll first need to identify:

1. Your ideal client. Not just “anyone” but the type of person or company who will most benefit from the services/products you sell. Don’t be afraid if this narrows down the market considerably, you want to drill down to a very small niche of those who will get life changing results from doing business with you.

2. The problems or issues that are of greatest concern to them (that your service/product can solve). The ones that they worry about, day and night. The challenges that, once resolved, will make a significant difference in their lives or their businesses.

3. How you can help and the results they can expect from hiring you. Connect the dots for them, make it easy to see how possible it is that their problems CAN be resolved.

4. What makes you different and better than the competition.

5. What makes you credible. Supply them with loads of testimonials from clients just like them, who were experiencing the same type of problems they are, that you successfully helped them to resolve.

6. How they can contact you and make it easy for them to reach out to learn more.

Emotional marketing will help you eliminate the need for shoddy sales tactics. Instead, it will bring prospects to your small business, ready to buy.

To learn more about how emotional marketing can help your small business, check out my Small Business Profitability Program.

Susan Martin, Business Sanity

By Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity." A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life. Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals. If running your business is a struggle, contact Susan to find out how she can help.

MENU