Closing the loop on the marketing and sales process

In many companies the marketing departments and sales departments don’t interact, especially when it comes to lead generation, so it’s hard to measure whether these efforts are paying off. 

I recently listened to a podcast where Marketing2IT’s Ginny Hall interviewed Brian Carroll, CEO of InTouch Inc. on how to close the loop on lead generation.   

Brian defines closed loop feedback as a process in which the sales team gives the marketing team regular feedback on the leads that are generated by the marketing team. When feedback is given frequently, it helps to continually improve marketing and sales ROI. Read more here.

By Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity." A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life. Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals. If running your business is a struggle, contact Susan to find out how she can help.

1 comment

  1. There are cases where two departments in an organsiation are not interacting , we need to cut this trend and take help from internet mareketing to bring continues communication .

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