Did you ever click onto somebody’s site and say “Huh?” With advances in technology making it so easy and inexpensive to build websites that even little kids can do it, it’s not surprising that small business owners take a “do it yourself” approach to internet marketing. Unfortunately, DIY websites can sometimes yield questionable results. But… Continue reading Website Development: Don’t Take The Cart Before The Horse
Category: Technology
Website Development: Which Comes First The Site Or A Marketing Strategy?
There’s an interesting conversation going on at Lee Oden’s Online Marketing Blog about whether one should have a social media strategy before they jump into social media marketing. He asked 40 “social media smarties” what they thought, and the overwhelming answer was YES. What comes first a website or marketing strategy? Does the same principal… Continue reading Website Development: Which Comes First The Site Or A Marketing Strategy?
Web content, sales copy and gobbledygook
Editing has always been important to writing good sales copy, but the ease of publishing on the web has taken writing out of the hands of professionals and into the hands of anyone who wants to put up a website, blog or even to (excuse the expression) tweet. In an effort to appeal to the search engines,… Continue reading Web content, sales copy and gobbledygook
Of ideaviruses, social viruses and stickiness
Last week’s post by Hugh McLeod on the "gaping void blog" entitled "the social virus" is a visual version of how to make things "sticky" and "memorable." For those who don’t know about Hugh, he’s a marketer / cartoonist who uses "cartoons drawn on the back of business cards" to put forth his ideas. In… Continue reading Of ideaviruses, social viruses and stickiness
How Local Search Can Help Small Businesses
The ROI of pay per click advertising has been somewhat controversial in the small business community, for ad campaigns use up a lot of the marketing budget for many small companies. Anita Campbell of Small Business Trends has published an interesting article about the benefits of small business local search. In the article, she interviewed… Continue reading How Local Search Can Help Small Businesses