Category: Sales and Marketing

Of ideaviruses, social viruses and stickiness

Last week’s post by Hugh McLeod on the "gaping void blog" entitled "the social virus" is a visual version of how to make things "sticky" and "memorable."  For those who don’t know about Hugh, he’s a marketer / cartoonist who uses "cartoons drawn on the back of business cards" to put forth his ideas. In… Continue reading Of ideaviruses, social viruses and stickiness

Email Authentication: A growing response to spammers and scammers

In response to the tremendous amount of spam and scamming email messages, there is a growing trend towards the use of email authentication.  Marketing Profs Daily Fix Blog reports: "MarketingVOX: Authentication for email marketing messages is being used by an increasing number of marketers, reports ClickZ. The report on usage comes from Microsoft, who presented… Continue reading Email Authentication: A growing response to spammers and scammers

Marketing, sales and ethics: The consultants conundrum

Vicky is a relatively new marketing consultant in the software industry and has been slowly building a solid practice over the past year or so. She spends a good deal of time working on-site with her customers and their prospective customers. In the process of doing her work, opportunities often come up to work for… Continue reading Marketing, sales and ethics: The consultants conundrum

Is Your Marketing Working?

Recently, a computer consultant I’ll call Gary called me.  He had spent all kinds of money on advertising and promotion with little to show for it. He had 1000’s of pens imprinted with his company name and number.  He had a gizzillion magnetic calendars done.  He had sent out postcards, letters, and even developed a… Continue reading Is Your Marketing Working?

The desire to be “all things to all people” a common marketing blunder

Nothing slows down the process of getting the word out about your business than trying to be “all things to all people”.  Unfortunately, many business owners and professionals either don’t understand the importance of it, or have a hard time letting go enough to take advantage of it. You’ve heard it before:  “don’t dilute the… Continue reading The desire to be “all things to all people” a common marketing blunder

Blogging: a great cheap way for very small businesses to market online

There’s been a lot of talk about blog marketing, the importance of blogs now, and how important they will be in the future of marketing.  It’s easier, faster and less expensive to get traffic to a blog than to a website between tags, pinging, trackbacking and commenting; and hopefully it will stay that way.  You… Continue reading Blogging: a great cheap way for very small businesses to market online

The No Impact Man, Viral Marketing At It’s Best

As a marketing professional and "green" concerned citizen, I’m intrigued with both the environmental aspects and the marketing buzz that’s been created by the "no impact man".  From the NY Times to Seth Godin everyone is talking about Colin Beavan and his family who have imbarked on a year long experiment to see what little… Continue reading The No Impact Man, Viral Marketing At It’s Best

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