Category: Sales and Marketing

Website Development: Don’t Take The Cart Before The Horse

Did you ever click onto somebody’s site and say “Huh?” With advances in technology making it so easy and inexpensive to build websites that even little kids can do it, it’s not surprising that small business owners take a “do it yourself” approach to internet marketing. Unfortunately, DIY websites can sometimes yield questionable results. But… Continue reading Website Development: Don’t Take The Cart Before The Horse

Website Development: Which Comes First The Site Or A Marketing Strategy?

There’s an interesting conversation going on at Lee Oden’s Online Marketing Blog about whether one should have a social media strategy before they jump into social media marketing. He asked 40 “social media smarties” what they thought, and the overwhelming answer was YES. What comes first a website or marketing strategy? Does the same principal… Continue reading Website Development: Which Comes First The Site Or A Marketing Strategy?

Marketing Blunder: Is This Any Way To Market Your Business?

I often talk about the importance of keeping your message about “them” (your ideal clients), and not focus on “you”. Prospective clients are much more interested in themselves and their problems than they are in reading about how great you are. But some people take this a little too far… The other day I received… Continue reading Marketing Blunder: Is This Any Way To Market Your Business?

Is Response Time Impacting Your Referability?

Sally runs a small consulting firm in Northern N.J. She provides HR services to small businesses. Sally knows that professional behavior matters. When she started her company and began marketing professional services, she made a point of following-through with clients consistently. But as her business grew and client demand increased, Sally had a hard time… Continue reading Is Response Time Impacting Your Referability?

How to Use Social Networking And Small Business Networking to Get More Referrals

If you run a small service business or professional practice you’ve probably heard about the benefits of networking and building a strong referral base.  But with all the hype about social networking, is real life small business networking a thing of the past? Not likely.  In fact, as more and more small business owners understand the… Continue reading How to Use Social Networking And Small Business Networking to Get More Referrals

Marketing Plan: An easy to understand marketing process

If you’re involved in marketing or selling professional services, I think you can agree that it’s often hard to create and implement an effective marketing plan that brings in business.  But creating a marketing plan isn’t always enough, because marketing plans tend to skip some crucial steps in the process that help the prospect go… Continue reading Marketing Plan: An easy to understand marketing process

Buzz Marketing | Are Your Services Stuck In The Closet?

An interesting post on the “Damn I wish I’d thought of that” blog about how consumer product companies are trying to stimulate buzz marketing by packaging products more interestingly or attractively, so that people will be more likely to take them out of the closet and leave them out on the table. If they’re out, they’re more… Continue reading Buzz Marketing | Are Your Services Stuck In The Closet?

Strategic Marketing Strategy | Market Like A Psychiatrist

Did you know that psychiatry is actually a form of marketing? When developing a strategic marketing strategy for your professional services firm, it’s important to think like a shrink – or so points out Melissa Karnaze in her recent Copyblogger post: “Psychotherapy, a discipline intended to help people, is actually a form of marketing…American psychiatrist Jerome… Continue reading Strategic Marketing Strategy | Market Like A Psychiatrist

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