Category: Communication

The art of the follow-up

If you’re a frequent reader you know that I am a big proponent of follow-up.  In fact, I recommend it highly to all business owners who want an effective marketing strategy that sells without being salesy.  This week I spoke with follow-up expert Mark Dana, to learn more about the art of follow-up.   Here’s… Continue reading The art of the follow-up

Separating truth from emotion

When encountering difficult situations, separating truth from emotion and adopting a successful business mindset can make a huge difference in both the outcome and the way you feel about it. Kenneth had an unpleasant encounter with a client and couldn’t stop replaying the events of the day in his head, so much so that he… Continue reading Separating truth from emotion

Social Media Tools: Facebook Apps-What works, What Doesn’t?

As facebook, twitter, linkedin and other social networking sites are rapidly becoming part of mainstream marketing, a whole host of applications and social media tools have emerged to help business and individual users connect in new and interesting ways. From sharing links and videos, customizing html, uploading photos, and showcasing rss feeds, there are more… Continue reading Social Media Tools: Facebook Apps-What works, What Doesn’t?

Employee Retention: Why Resolving Staff Issues Is So Important

An employee retention disaster at a local coffee bar reminded me of how critical resolving staff issues is to the life of a business. It all started (publicly) when regular customers found that Gorilla Coffee on 5th Ave. in Park Slope was closed because all ten of their employees quit, enmasse. Instead of being able… Continue reading Employee Retention: Why Resolving Staff Issues Is So Important

Twitter Experiment | Part 2

I promised to report back regarding my twitter experiment.  Since my last post, followers increased by about 220 people, no significant increase in traffic as yet.

Soft Skills Training | Interpersonal skills make all the difference

Liza runs a graphic design studio in lower Manhattan.  A competent and talented professional, she’s always kept up with the latest design trends as well as the most cutting edge technology.  But as her business grew larger and demands increased, Liza began to feel as though she was out of sync with her staff and her clients.  She found it uncomfortable to… Continue reading Soft Skills Training | Interpersonal skills make all the difference

7 Deadly Sins of Poor Customer Service

I’ve been an Earthlink customer for about 2 years.  They, in combination with Time Warner Cable who actually services the cable for them, have the monopoly in my area of NYC.  To be honest, I’d much rather use Cablevision, but I’m not in their "service area", so here I am. Over the past 6-8 months… Continue reading 7 Deadly Sins of Poor Customer Service

Coaching your boss

As you may know I’m a big fan of Michael Hyatt, Pres. and CEO of Nelson Publishing and his blog "From Where I Sit".  His recent post entitled: "How To Coach Your Boss" really hits the nail on the head concerning relationships between employees and bosses.  It’s not always or only the employee who needs… Continue reading Coaching your boss

The desire to be “all things to all people” a common marketing blunder

Nothing slows down the process of getting the word out about your business than trying to be “all things to all people”.  Unfortunately, many business owners and professionals either don’t understand the importance of it, or have a hard time letting go enough to take advantage of it. You’ve heard it before:  “don’t dilute the… Continue reading The desire to be “all things to all people” a common marketing blunder

MENU