The marketing space is so overloaded with talk of social media tactics. And yes, social media is certainly one way to get the word out about your business, just like having a website is. But social media doesn’t work magic, websites don’t bring in business all by themselves and new media is not always the… Continue reading Want more clients? Don’t overlook the basics
Category: Clients
It can be overwhelming
Walter is a busy landscape designer in a large southern city. On the surface, Walter has a wildly successful business. His designs and installations have appeared in magazines ranging from Martha Stewart to Architectural Digest, he’s gotten all kinds of accolades and his services are in demand, but underneath things are a bit out of… Continue reading It can be overwhelming
Attract Clients With Perceived Value Pricing
The other day I blogged about increasing fees through perceived value pricing. Today I want to take this strategy one step further, by showing you how it can be used to attract clients as well. Let me introduce you to Dennis: Dennis is an attorney in private practice. For the first 7 years he billed… Continue reading Attract Clients With Perceived Value Pricing
Why Employee Satisfaction Is Key To Client Satisfaction
A recent post in the NY Times entitled “The Secret To Having Happy Employees” got me thinking about the relationship between happy staff members and happy customers or more significantly, unhappy staff and unhappy customers. In my mind, client satisfaction is clearly tied to employee satisfaction. In the post, Jay Goltz talks about the two… Continue reading Why Employee Satisfaction Is Key To Client Satisfaction
Testimonials | Creating trust online
If you’ve been reading all the buzz about trust marketing, your head may be swimming with ideas on how to gain your prospective client’s trust with marketing materials, but not know exactly how to implement it. In tuesday’s post Internet Trust: Creating Consumer Trust Online, I outlined several ways to earn your prospects trust. Today,… Continue reading Testimonials | Creating trust online
Referral Marketing: Fire that client!
I’ve long been a proponent of getting rid of clients and projects that drain your energy and give you little in return, so I was delighted to see a recent post on the marketing catalyst blog about how saying no to a client can be a profitable marketing tool. See if you agree that Bruce Allen has… Continue reading Referral Marketing: Fire that client!
Even more on hiring well…
I’ve written quite a bit about hiring, and was interested to see a post by Olivier Blanchard on the Brand Builder Blog entitled “Be Great or Go Home” where he rants a bit about his ex-doctor (and others) who don’t do the right job and aren’t thorough enough. The crux of this post as it… Continue reading Even more on hiring well…
Cancelled appointments, boundaries and billing
John, a local nutritionist used to cringe when he checked his voicemail, and the day he initially contacted me was no different. For when John checked his voicemail that Tuesday morning around 8:30 he found 4 messages, all from clients wanting to change, reschedule or cancel their appointments… One had to reschedule that afternoon’s 3pm… Continue reading Cancelled appointments, boundaries and billing
When clients micro manage
You’ve encountered them before, the meddlers: clients who hire you to do a project for them, and then proceed to constantly second guess what you’re doing to the point of frustration. You’d think they’d have better things to do than continually look over your shoulder and want to know what’s happening on every front. Perhaps… Continue reading When clients micro manage