If you run a small business or work for yourself, you may be overwhelmed by everything you have to do and wish that you could find an effective way to get more accomplished. I’m creating a free video training on time management and need your help! Can you answer just 4 short questions for me?… Continue reading Does time management seem out of reach?
Category: Business
What do you do with the (to do list) leftovers?
Often when cleaning up after dinner, I look at what’s leftover and wonder, are we really going to eat this? And sometimes I say yes, and we do, sometimes I just toss it, and other times I say yes and it just stays around, keeping the other forgotten leftovers company, til someone (usually me) gets… Continue reading What do you do with the (to do list) leftovers?
Stay focused on what’s most important to your business
Do you ever wonder where the day went? Jonathan, who ran a small design firm in Manhattan, asked himself this question just about everyday. On his commute to the office, he would make a note of the projects he would work on. But upon his arrival, a bit later than he hoped, the phone was… Continue reading Stay focused on what’s most important to your business
Dislike Selling? Focus On Emotional Marketing.
If you’re like many small business owners, you probably don’t like to sell. It makes you feel a bit cheap, kinda like the ubiquitous used car salesman depicted in movies. But as winning new clients is the lifeblood of any business, how can you be successful without having to employ all kinds of questionable sales… Continue reading Dislike Selling? Focus On Emotional Marketing.
Marketing Lessons From The 2012 Election
As we continue to read, reflect and discuss the 2012 election results, one thing becomes clear – that there are strong parallels between the mistakes made by the Republican party and the mistakes businesses often make when marketing their products/services. Not surprising, as a political campaign is really just one huge marketing effort. Here are… Continue reading Marketing Lessons From The 2012 Election
Customer “Dis” Service: Is this any way to run a business?
This is the first in a series of articles about customer service mistakes. I invite readers to send me your stories and if relevant, I will post them here. This is not a complaint site, but merely a venue to use these blunders as lessons on delivering great customer service. Company names will not be… Continue reading Customer “Dis” Service: Is this any way to run a business?
The Top 11 Ways To Know If Your Business Is Running You
(with apologies to David Letterman) 1. You have no plan 2. You work too late, but accomplish too little 3. You’re missing deadlines and appointments 4. You’re borrowing from Peter to pay Paul 5. There’s no time to think 6. You need more business, but avoid marketing like the plague 7. Your employees seem “un-manageable”… Continue reading The Top 11 Ways To Know If Your Business Is Running You
What’s in store for your business next year?
Where do you want your business to be a few years down the road? After you’ve worked out the kinks, gotten it back on track and achieved the success you’ve always wanted? Whether you’re a new business owner or have been at it for years, a vision statement defines your business’s destination by pinpointing exactly… Continue reading What’s in store for your business next year?
How To Achieve Business Goals – My Formula For Business Success
If you’re like many business owners, the New Year offers hope – to achieve more than you have before – to re-think your strategy – to “do-over” goals that were abandoned last year when you allowed your attention to stray to the myriad of problems that cropped up, clients demands or the day to day… Continue reading How To Achieve Business Goals – My Formula For Business Success
Medical Marketing Strategies, Websites for Doctors: Progressive Podiatry Website Launch
I am pleased to announce the launching of a website for Progressive Podiatry, a medical practice in Park Slope, Brooklyn, NY. Online medical marketing strategies for the practice include an information packed website, social media and a local search campaign. Progressive was founded several years ago by Dr. Evan Breth, a podiatrist and surgeon. In… Continue reading Medical Marketing Strategies, Websites for Doctors: Progressive Podiatry Website Launch