Lisa runs a solo massage practice in Brooklyn NY. She puts her heart and soul into her work and cares very much for her clients. Although she started about 5 years ago, she was still struggling financially, and recently had to take on a part time job, because she simply does not charge enough for… Continue reading The Perils of Undercharging
Category: Business
Will 2015 be any different?
Happy New Year! How did this year go? Were you able to achieve business goals you set earlier in 2014? If so, congratulations, it’s time to celebrate and set some new goals that will bring you even more of what you want for your business and life this year. But if you’re not quite there… Continue reading Will 2015 be any different?
Why I’m a grateful business owner
If you run a business or work for yourself, you’ve probably had some ups and some downs. In fact, there may have been times that it seemed as if the weight of the entire world is on your shoulders. But to me, the advantages of business ownership greatly outweigh the disadvantages. As Thanksgiving approaches,… Continue reading Why I’m a grateful business owner
The art of the follow-up
If you’re a frequent reader you know that I am a big proponent of follow-up. In fact, I recommend it highly to all business owners who want an effective marketing strategy that sells without being salesy. This week I spoke with follow-up expert Mark Dana, to learn more about the art of follow-up. Here’s… Continue reading The art of the follow-up
When big picture thinking backfires
I often talk about how important creating a vision of your company’s future is to achieving your long term goals. But as motivating and inspiring as big picture thinking can be, the reality is that it can also be a bit overwhelming when you realize how much work it can be to achieve that long… Continue reading When big picture thinking backfires
Solopreneur Advice: Think BIG!
When Joe called for some small business advice for his solo-preneur business, he laid out a familiar story. A seasoned professional, Joe started his handyman business after the company he worked for suffered massive lay-offs. With his years of experience and handyman work in constant demand, he was sure he could go out on his… Continue reading Solopreneur Advice: Think BIG!
Delegation Skills: Being a Soloprenuer Doesn’t Mean You Do It All Yourself.
Sarah is a freelance writer. In addition to her writing projects, she also had to do the billing, marketing, website updating and business accounting. Sarah started her freelance writing business about five years ago, and worked on her own for the first three. As her business grew, she realized she needed help, so she hired… Continue reading Delegation Skills: Being a Soloprenuer Doesn’t Mean You Do It All Yourself.
It shouldn’t happen…
Emily, a talented graphic designer from the mid-west, meant well when she sat down to make a list of goals for her small firm last January. They seemed like just the right combination of stretch and achievability, and she had some good energy and excitement around them when she started work after her holiday break.… Continue reading It shouldn’t happen…
Is an overwhelming to do list preventing you from doing what matters?
Happy fall! Are the seasons changing in your neck of the woods? We’ve already started getting chilly, grey days here in NYC. The beautiful weather we’ve been having may sadly be over as we rapidly approach Halloween. My neighborhood is already decked out in spiderwebs, ghosts and goblins. And as our thoughts turn to tricks… Continue reading Is an overwhelming to do list preventing you from doing what matters?
Your ideal day
Julie, a partner in a small law firm, found herself in the office way past dinner time, again. Most evenings, when the phones finally quieted down, she’d reflect on her day, realize that she hadn’t accomplished enough and try to make up for it by staying late, even though she was a morning person by… Continue reading Your ideal day