The marketing space is so overloaded with talk of social media tactics. And yes, social media is certainly one way to get the word out about your business, just like having a website is. But social media doesn’t work magic, websites don’t bring in business all by themselves and new media is not always the… Continue reading Want more clients? Don’t overlook the basics
Category: branding
The Perils of Undercharging
Lisa runs a solo massage practice in Brooklyn NY. She puts her heart and soul into her work and cares very much for her clients. Although she started about 5 years ago, she was still struggling financially, and recently had to take on a part time job, because she simply does not charge enough for… Continue reading The Perils of Undercharging
Dislike Selling? Focus On Emotional Marketing.
If you’re like many small business owners, you probably don’t like to sell. It makes you feel a bit cheap, kinda like the ubiquitous used car salesman depicted in movies. But as winning new clients is the lifeblood of any business, how can you be successful without having to employ all kinds of questionable sales… Continue reading Dislike Selling? Focus On Emotional Marketing.
“Death of blogging” Revisited
Bob Bly did an interesting post yesterday about a new study by Forrester Research that "only 11% of IT decision-makers surveyed said blogging delivers substantial business value." Bob goes on to say: "That means nearly 9 out of 10 of those surveyed find little or no value in blogging. Does this new finding finally put… Continue reading “Death of blogging” Revisited
Actions speak louder than words
Some recent interactions with with a possible vendor and my ISP have reminded me of how much more important actions are than words. I wrote about the ISP in my recent post "7 Deadly Sins of Customer Service ". I was looking for a photographer to do some work for me, and found someone who… Continue reading Actions speak louder than words