I recently wrote about the importance of using case studies as part of your marketing strategy. Jack Stack came out with another winner that I’d like to share from his “Open Book” blog. Jack’s case studies all revolve around open-book management and from my perspective, paint a convincing picture of how case studies and open-book… Continue reading Case Studies: Open-Book Management
Category: Books
Compelling Case Study Brings Business Benefits to Life
There’s no doubt about it, a well written case study can bring the benefits of a service, product or idea to life. As a huge believer in the case study as a marketing strategy, I’m always on the lookout for a great case study, and I found one this morning in today’s NY Times that… Continue reading Compelling Case Study Brings Business Benefits to Life
Why Zig When You Can Zag?
What do apple and Mini Cooper have in common? They both "zag". In a world full of copycats and generic brands, the only thing that separates you from the "clutter" is your Zag. If you haven’t already heard about "The Brand Gap" author Marty Neumeier’s new book "Zag" I suggest you pick up a copy. … Continue reading Why Zig When You Can Zag?