The Top 11 Ways To Know If Your Business Is Running You

(with apologies to David Letterman) 1. You have no plan 2. You work too late, but accomplish too little 3. You’re missing deadlines and appointments 4. You’re borrowing from Peter to pay Paul 5. There’s no time to think 6. You need more business, but avoid marketing like the plague 7. Your employees seem “un-manageable”… Continue reading The Top 11 Ways To Know If Your Business Is Running You

Is Response Time Impacting Your Referability?

Sally runs a small consulting firm in Northern N.J. She provides HR services to small businesses. Sally knows that professional behavior matters. When she started her company and began marketing professional services, she made a point of following-through with clients consistently. But as her business grew and client demand increased, Sally had a hard time… Continue reading Is Response Time Impacting Your Referability?

The desire to be “all things to all people” a common marketing blunder

Nothing slows down the process of getting the word out about your business than trying to be “all things to all people”.  Unfortunately, many business owners and professionals either don’t understand the importance of it, or have a hard time letting go enough to take advantage of it. You’ve heard it before:  “don’t dilute the… Continue reading The desire to be “all things to all people” a common marketing blunder

When clients micro manage

You’ve encountered them before, the meddlers: clients who hire you to do a project for them, and then proceed to constantly second guess what you’re doing to the point of frustration.  You’d think they’d have better things to do than continually look over your shoulder and want to know what’s happening on every front. Perhaps… Continue reading When clients micro manage

Presentations: Preparation or Improvisation?

It’s funny how things happen.  Tonight, I’m doing a presentation, and this morning via the Selling to Big Companies blog, I came across a post by Michael Hyatt, Pres. and CEO of Thomas Nelson Publishers all about preparing for a presentation, in it, he outlines the "Seven Levels of Preparation": "Hi my name is Mike,… Continue reading Presentations: Preparation or Improvisation?