Lawyer marketing One of the most important aspects of any lawyer marketing strategy is having a website that brings in new business. Another project launched about a month ago, a re-design for the law firm of Rosenberg, Musso & Weiner, a bankruptcy firm in downtown Brooklyn, NY. Attorney websites and blogs This was another interesting… Continue reading Attorney Websites: Rosenberg, Musso & Weiner Re-design
Category: Attorney Websites
Marketing Legal Services: Weiss, Buell & Bell Website Launch
It’s been a busy month. On the heels of the launch of the medical practice website for Progressive Podiatry, I’m happy to announce the launch of a website for the law firm of Weiss, Buell & Bell. Headed by law partners Erica Bell and Carol Buell, their site is one of the most interesting attorney… Continue reading Marketing Legal Services: Weiss, Buell & Bell Website Launch
Attract Clients With Perceived Value Pricing
The other day I blogged about increasing fees through perceived value pricing. Today I want to take this strategy one step further, by showing you how it can be used to attract clients as well. Let me introduce you to Dennis: Dennis is an attorney in private practice. For the first 7 years he billed… Continue reading Attract Clients With Perceived Value Pricing
Websites For Attorneys
When developing websites for attorneys, following a few simple rules that can make all the difference between generic gobbledygook and compelling content which drives qualified prospective clients to your door. Unfortunately, many websites for attorneys miss the mark because they fail to show what makes their firm different and better than the competition. Using generic… Continue reading Websites For Attorneys
Website Copy | Deadly Mistakes Lawyer Websites Too Often Make
When selling professional services, generic solutions don’t work. I knew that an attorney client of mine was having a website developed by a nationally known provider of legal information. I had gently warned her that this company was famous for it’s generic graphics and copy. But, a partner in my client’s firm had already signed a contract… Continue reading Website Copy | Deadly Mistakes Lawyer Websites Too Often Make
Marketing For Lawyers | Time to flex your marketing muscles again?
Have referrals slowed down for your law practice? Things had been going very well for Terry’s small law firm over the past 5 years or so. Referrals were coming in without any effort, and his income had been growing quite nicely each year as a result. Busy with a number of cases that had come… Continue reading Marketing For Lawyers | Time to flex your marketing muscles again?
Niche Marketing | Why trying to serve everyone doesn’t work
When a general practice attorney named Joan called me about 9 months ago, she was a bit concerned about the future of her small firm. Like many solo attorneys, she left a larger firm to go out on her own, only to find that landing new clients was difficult. Joan had been surviving on some referrals, but… Continue reading Niche Marketing | Why trying to serve everyone doesn’t work
Lawyer Practice Management | Dealing with finances
Al & Jeremy are partners in a small firm in midtown Manhattan. Both partners spend the majority of their time answering phones, running to court hearings and seeing clients; and were chronically behind in bookkeeping, casework and administrative tasks when they called me regarding my lawyer practice management services last summer. They had been meaning to start entering their finances into a… Continue reading Lawyer Practice Management | Dealing with finances
Attorney Marketing | Greed, selfishness and the pursuit of new clients
Came across a great post by Robert Middleton which hits upon a sore point for attorneys and other professionals who hit a wall when thinking about marketing or selling their own professional services. It’s in 2nd in a series of posts about 7 “marketing motivators”, things that compel people to do marketing. Some of those 7 however, are actually… Continue reading Attorney Marketing | Greed, selfishness and the pursuit of new clients
The Benefits of Effective Delegation
Jim is an attorney with a solo practice in downtown Brooklyn. After working for several years at a large firm, he started an independent practice on the premise that it made solid business sense to keep his overhead low. When he called me early last year, he knew things weren’t working quite right, but didn’t know exactly what… Continue reading The Benefits of Effective Delegation