Case studies can be a great way to introduce your services to potential clients, but many are flat and sometimes boring, because they don’t get to the important parts of the story – the insights that solved your clients problems. I want to thank Radjan Sodhi for his recent post about the Marketing Profs article:… Continue reading Compelling Case Studies
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The Psychology of Pricing: It’s More Than Just Real Estate
Teri Karush Rogers wrote an interesting article in last months’ NY Times entitled “The Psychology of Pricing” in which she writes about the “message that figures carry to buyers”, “break points” and how and when to introduce “price cuts”. These strategies don’t only apply to real estate of course but to many other businesses as… Continue reading The Psychology of Pricing: It’s More Than Just Real Estate
Is It Selfish To Have Only One Child?
There’s an interesting dialogue going on over at the WSJ "Juggle" blog about the whole question of having more than one child. Another emotionally charged issue judging from the comments this post has received…Sara Schaefer Muñoz writes: “So, when’s the next one coming?” Many first-time parents have, at one time or another, heard this question… Continue reading Is It Selfish To Have Only One Child?
Hindsight on Making the Juggle Easier
"If only I knew then what I know now…" is a familiar refrain and one which was brought up on the Wall Street Journal’s "Juggle" blog today. Sara Schaefer Muñoz writes : "Would different choices earlier have made your juggle easier? We’ve gotten a lot of comments from childless readers who say that the issues… Continue reading Hindsight on Making the Juggle Easier
Typos Do Matter And Other Things Grammatical
Every since my 11 year old kid starting “IMing” last summer, I’ve been somewhat outraged at the wholesale slaughter of the English language that takes place between kids in this communication portal. Not only is there often nothing of value discussed, (that’s a whole other topic) but the kids mis-spell and or use slang spelling… Continue reading Typos Do Matter And Other Things Grammatical
More on Leadership Behaviors
In January, I wrote about "Leadership Behaviors" which tracked back to a post by Lance Secretan about a recent study by a Florida State University Professor that found that employees don’t leave companies, they leave bosses… I happened upon a post by Olivier Blanchard, on his Brand Builder blog which comes to the same conclusion,… Continue reading More on Leadership Behaviors
Small Business Management Mistakes: Working “In” Instead of “On” Your Business
If you’re serious about business success, it’s best to avoid these small business management mistakes: Years ago, in his bestselling book "The E-Myth Revisited" Michael Gerber pointed out that the typical entrepreneur, business owner or professional spends most of his or her time working "in" the business, instead of working "on" the business; and this… Continue reading Small Business Management Mistakes: Working “In” Instead of “On” Your Business
Is Working Worth It?
Sara Schaefer Muñoz came up with another interesting post in the Wall St. Journal "Juggle" blog. She tackles the whole question of whether the costs associated with returning to work after having children really are worth it in "Is Working Too Expensive?" In the post, she discusses a friend who decided not to return to… Continue reading Is Working Worth It?
Should Women Attorneys Pretend to be Single?
I’d thought I’d seen it all, until I read a recent post in the Wall Street Journal Law Blog entitled "When You Land the Interview, Should the Ring Come Off?" Here’s the post in it’s entirety, but click on the link above anyway, just to see the tremendous response it’s gotten: "Should women applying for… Continue reading Should Women Attorneys Pretend to be Single?
Solving Starbucks Marketing Problems via blogs
Wow, business sure is being done differently these days! Two former Starbucks Coffee marketers and bloggers; Paul Williams of Idea Sandbox, and John Moore of Brand Autopsy are helping Starbucks to solve their marketing problems via posts on their marketing blogs. Paul writes: “On February 23 an e-mail, from Starbucks Coffee chairman Howard Schultz to… Continue reading Solving Starbucks Marketing Problems via blogs