A recent article by my friend and colleague Career Coach Dale Kurow, entitled "Dealing With A Difficult Boss" is geared toward employees; but has some great insights into dealing with customers, partners and other difficult people as well. Dale talks specifically about "screamers" and "hypocrites" and give some great tips about how to handle them:… Continue reading Dealing with a difficult boss
Blog
Closing the loop on the marketing and sales process
In many companies the marketing departments and sales departments don’t interact, especially when it comes to lead generation, so it’s hard to measure whether these efforts are paying off. I recently listened to a podcast where Marketing2IT’s Ginny Hall interviewed Brian Carroll, CEO of InTouch Inc. on how to close the loop on lead generation. … Continue reading Closing the loop on the marketing and sales process
How Local Search Can Help Small Businesses
The ROI of pay per click advertising has been somewhat controversial in the small business community, for ad campaigns use up a lot of the marketing budget for many small companies. Anita Campbell of Small Business Trends has published an interesting article about the benefits of small business local search. In the article, she interviewed… Continue reading How Local Search Can Help Small Businesses
Priorities
How many times have you heard people say "if I only had more hours each day" ? Time management is one of the biggest challenges of this century. And if you run your own business, manage a department, or work for yourself; it can be especially difficult because ultimately, the responsibility for results rests on… Continue reading Priorities
Leadership behavior
I often hear clients complain about their employees and many of these complaints are justified, some employees just don’t care, lack judgement, have no sense of urgency, are lazy… But employee’s attitudes aren’t the only thing at play here, like all human beings, they react to the way they are treated. Unfortunately, not all bosses… Continue reading Leadership behavior
Overcoming “Sales Phobia”
Many small business owners are professionals who have talents and skills in specific areas of expertise, often having spent the first part of their careers working for someone else. Once in their own business, they find themselves in the position of having to sell their own services or products, a notion which can be both… Continue reading Overcoming “Sales Phobia”
Business Sanity Blog Launch
Welcome to the birth of the Business Sanity Blog! I developed this blog to provide a venue for dialogue about issues, struggles and opportunities facing business professionals. Please feel free to post your comments, thoughts and experiences, or just vent! For those of you who don’t know me, my name is Susan Martin. I’m a… Continue reading Business Sanity Blog Launch