Recently, a computer consultant I’ll call Gary called me. He had spent all kinds of money on advertising and promotion with little to show for it. He had 1000’s of pens imprinted with his company name and number. He had a gizzillion magnetic calendars done. He had sent out postcards, letters, and even developed a… Continue reading Is Your Marketing Working?
Author: Susan Martin
NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity."
A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life.
Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals.
If running your business is a struggle, contact Susan to find out how she can help.
How do you explain tragedy to a kid?
A post on the WSJ Juggle blog brought up an issue that’s been troubling me since 9/11, and even more since I found out about Virginia Tech. I try to keep my child away from the news, especially the TV news. It’s getting harder since she’s 11 now, but I’m still glad I’m doing it.… Continue reading How do you explain tragedy to a kid?
The desire to be “all things to all people” a common marketing blunder
Nothing slows down the process of getting the word out about your business than trying to be “all things to all people”. Unfortunately, many business owners and professionals either don’t understand the importance of it, or have a hard time letting go enough to take advantage of it. You’ve heard it before: “don’t dilute the… Continue reading The desire to be “all things to all people” a common marketing blunder
Cancelled appointments, boundaries and billing
John, a local nutritionist used to cringe when he checked his voicemail, and the day he initially contacted me was no different. For when John checked his voicemail that Tuesday morning around 8:30 he found 4 messages, all from clients wanting to change, reschedule or cancel their appointments… One had to reschedule that afternoon’s 3pm… Continue reading Cancelled appointments, boundaries and billing
When clients micro manage
You’ve encountered them before, the meddlers: clients who hire you to do a project for them, and then proceed to constantly second guess what you’re doing to the point of frustration. You’d think they’d have better things to do than continually look over your shoulder and want to know what’s happening on every front. Perhaps… Continue reading When clients micro manage
Blogging: a great cheap way for very small businesses to market online
There’s been a lot of talk about blog marketing, the importance of blogs now, and how important they will be in the future of marketing. It’s easier, faster and less expensive to get traffic to a blog than to a website between tags, pinging, trackbacking and commenting; and hopefully it will stay that way. You… Continue reading Blogging: a great cheap way for very small businesses to market online
More on learning to say no and the importance of setting clear boundaries
A recent post on the Selling To Big Companies blog reminded me of how important setting clear boundaries is in business, a topic I work with clients on all the time. An architect had problems with a client. No matter how many hours she put into the project, the client always wanted more. More revisions,… Continue reading More on learning to say no and the importance of setting clear boundaries
Presentations: Preparation or Improvisation?
It’s funny how things happen. Tonight, I’m doing a presentation, and this morning via the Selling to Big Companies blog, I came across a post by Michael Hyatt, Pres. and CEO of Thomas Nelson Publishers all about preparing for a presentation, in it, he outlines the "Seven Levels of Preparation": "Hi my name is Mike,… Continue reading Presentations: Preparation or Improvisation?
The No Impact Man, Viral Marketing At It’s Best
As a marketing professional and "green" concerned citizen, I’m intrigued with both the environmental aspects and the marketing buzz that’s been created by the "no impact man". From the NY Times to Seth Godin everyone is talking about Colin Beavan and his family who have imbarked on a year long experiment to see what little… Continue reading The No Impact Man, Viral Marketing At It’s Best
Google Blogsearch Ranking Factors
As a new blogger, I’ve been doing a lot of research about the value of blogging and blog seo. Rich Brooks of flyte (the wonderful company that built my new website and blog) told me that the quality of leads that are coming in thru blogs can be even better than the leads coming in… Continue reading Google Blogsearch Ranking Factors