Author: Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity."

A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life.

Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals.

If running your business is a struggle, contact Susan to find out how she can help.

More on the importance of “radical” differentiation

I’ve written before about the importance of differentiating your company from the rest of the pack, a concept that has been refined by marketing gurus Seth Godin (The Purple Cow) and Marty Neumeier (Zag and the Brand Gap).   I came across Marty’s wonderful graphic that says it all on Olivier Blanchard’s Brand Builder Blog, it… Continue reading More on the importance of “radical” differentiation

The importance of time off

When Gerry called, he was exhausted and distraught.  He reported that he had accomplished next to nothing in the past week, having spent too much time putting out fires for a client who has been constantly screwing up.  This client insists upon making changes to their software program themselves, creating problems, which Gerry has to… Continue reading The importance of time off

Of ideaviruses, social viruses and stickiness

Last week’s post by Hugh McLeod on the "gaping void blog" entitled "the social virus" is a visual version of how to make things "sticky" and "memorable."  For those who don’t know about Hugh, he’s a marketer / cartoonist who uses "cartoons drawn on the back of business cards" to put forth his ideas. In… Continue reading Of ideaviruses, social viruses and stickiness

Who’s minding the store?

Mark runs a small graphic design studio.  He’s the art director, and has two full time and one part time designers on staff.  Mark’s day to day tasks mostly revolve around supervising the designers, doing presentations, trouble shooting, dealing with printers and making sure projects are done on time. His busy schedule over the last… Continue reading Who’s minding the store?

Email Authentication: A growing response to spammers and scammers

In response to the tremendous amount of spam and scamming email messages, there is a growing trend towards the use of email authentication.  Marketing Profs Daily Fix Blog reports: "MarketingVOX: Authentication for email marketing messages is being used by an increasing number of marketers, reports ClickZ. The report on usage comes from Microsoft, who presented… Continue reading Email Authentication: A growing response to spammers and scammers

Marketing, sales and ethics: The consultants conundrum

Vicky is a relatively new marketing consultant in the software industry and has been slowly building a solid practice over the past year or so. She spends a good deal of time working on-site with her customers and their prospective customers. In the process of doing her work, opportunities often come up to work for… Continue reading Marketing, sales and ethics: The consultants conundrum

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