I rarely come across a professional who likes selling their services. And because of this, they sometimes let opportunities slip right through their fingers. Recently I was speaking to an interior designer client who has never been comfortable in a sales role. She was concerned about an encounter with a prospective client, which didn’t go quite the… Continue reading Sales Techniques for Professionals Who Hate To Sell
Author: Susan Martin
NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity."
A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life.
Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals.
If running your business is a struggle, contact Susan to find out how she can help.
The Power of Niche Marketing
It’s puzzling to see a professional service firm who markets themselves as generalists, but an amazing percentage of law firms, accounting firms and consulting firms do just that. In an attempt to maximize their income, these firms try to be all things to all people, perhaps worried that they may lose out on a potential client if… Continue reading The Power of Niche Marketing
The importance of good bookkeeping practices
Jennifer is a dentist in private practice. She was anxious to look at improving profitability, and personal income; and was a bit stressed over some business expenses she had to make in the upcoming months. She had scheduled a meeting with a financial planner, and he had asked her to bring along some information that she… Continue reading The importance of good bookkeeping practices
Worried About The Economy? Take Action On Your Business Now!
The stock market is falling, credit is tight, and the predictions for the months ahead get scarier by the minute. It’s enough to make anyone second guess what they’re doing. But don’t let economic doom and gloom hold you back. There’s never been a better take to take action on your business. When times are… Continue reading Worried About The Economy? Take Action On Your Business Now!
Running your business doesn’t have to be a struggle…
On the surface, Daniel was a successful attorney. He had a wonderful family, nice car, lived in a beautiful house in a great neighborhood, he was very bright and outgoing. But inside, Daniel was worn out and stressed. Torn between his law practice and his family responsibilities, he worked ridiculously long hours, rarely took a vacation, and went through 3 different assistants in… Continue reading Running your business doesn’t have to be a struggle…
Pain relief without drugs
Back pain, neck pain, shoulder pain, knee pain, migranes, and sciatica are a way of life for many people. Chronic pain is so prevalent that it’s rumored to cost the US economy over $100 million a year. When it comes to pain, there are a myriad of remedies available, but few that really work. Which… Continue reading Pain relief without drugs
The importance of tracking business profitability
Hank ran a garment manufacturing company and operated on a tight profit margin. The seasonal ebbs and flows were a drain on his cash flow, but he was often so caught up in the everday stuff, that he rarely sat down and analyzed whether he was operating at a profit or not; until there was… Continue reading The importance of tracking business profitability
Want to keep clients? Give them what they need
I’ve often dealt with a particular home improvement contractor named Don, who is a rare breed. He listens to what you want, then applies his experience and know-how, and comes up with the best possible way to do things; even when they’re a little bit different from what you originally had in mind. I’ve been… Continue reading Want to keep clients? Give them what they need
Staying on track
Roberta is a landscape designer and owner of a small landscaping firm. She has a nice roster of private clients and also sub-contracts for two local architects who keep her quite busy. For the past two years, she’s employed two full time and one part time designer and a landscaping crew to do the actual… Continue reading Staying on track
Universal Search Threatens Search Engine Rankings
Thanks to Rich Brooks for giving me the heads up on an interesting post by Lee Oden on the Online Marketing Blog entitled The Small Business Guide to Optimizing Universal Search. Just when you thought you had gotten your website up in the rankings, the search engines have come up with another way to mess… Continue reading Universal Search Threatens Search Engine Rankings