An interesting post on the “Damn I wish I’d thought of that” blog about how consumer product companies are trying to stimulate buzz marketing by packaging products more interestingly or attractively, so that people will be more likely to take them out of the closet and leave them out on the table. If they’re out, they’re more… Continue reading Buzz Marketing | Are Your Services Stuck In The Closet?
Author: Susan Martin
NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity."
A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life.
Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals.
If running your business is a struggle, contact Susan to find out how she can help.
Strategic Marketing Strategy | Market Like A Psychiatrist
Did you know that psychiatry is actually a form of marketing? When developing a strategic marketing strategy for your professional services firm, it’s important to think like a shrink – or so points out Melissa Karnaze in her recent Copyblogger post: “Psychotherapy, a discipline intended to help people, is actually a form of marketing…American psychiatrist Jerome… Continue reading Strategic Marketing Strategy | Market Like A Psychiatrist
Turning Bad Customer Service Into Great Customer Service
Are your customer service representatives doing your company justice? Yesterday I spoke about an unfortunate customer service experience with a large credit card bank in my post entitled “Customer Service Management, A great way to alienate clients” Today I’m going to examine where each customer service representative went wrong, and how they could have made… Continue reading Turning Bad Customer Service Into Great Customer Service
Customer Service Management | A great way to alienate clients
Are large corporations completely oblivious to good customer service? It certainly seems that way. Some months ago I wanted to pay off a large credit card bill. Knowing that interest can accrue between statements, I called the credit card company to find out exactly how much I owed. The customer service representative gave me a figure… Continue reading Customer Service Management | A great way to alienate clients
Sales Advice | From the Shoe Repair Guy
Last weekend one of my favorite sandals broke. A friend mentioned that she had a similar problem, and had her’s fixed at great expense at a shoemaker in Manhattan, said it wasn’t worth it. Before I threw them away, I decided to find out how much it would cost at a new local place that opened right here in… Continue reading Sales Advice | From the Shoe Repair Guy
Is Referral Marketing The Only Fast Track To Trust?
How do you go from marketing to a deal? It has a lot to do with the speed and degree with which you build trust. Lou, an estate attorney in solo practice, has always gotten most of his business through referrals. When Lou gets a referral, he finds it fairly easy to convert that prospect… Continue reading Is Referral Marketing The Only Fast Track To Trust?
Staff Motivation | 7 Sure Fire Ways to Turn-Off Employees
Does your staff lack motivation? No one can deny that Phil is a terrific fundraiser. He knows how to get donors to keep giving and has the energy to keep it up, year after year. Phil gets results. But each time he comes to the end of a campaign, Phil is frustrated with his employees. He often… Continue reading Staff Motivation | 7 Sure Fire Ways to Turn-Off Employees
Marketing For Lawyers | Time to flex your marketing muscles again?
Have referrals slowed down for your law practice? Things had been going very well for Terry’s small law firm over the past 5 years or so. Referrals were coming in without any effort, and his income had been growing quite nicely each year as a result. Busy with a number of cases that had come… Continue reading Marketing For Lawyers | Time to flex your marketing muscles again?
Is Social Networking Enough?
On and offline media are atwitter with stories about social networking, new media and the like, often making it seem as though traditional forms of marketing are completely outdated. And perhaps some are. But in a recent post entitled “Why New Media Evangelists Annoy Me”, copywriter Bob Bly points out that although new media and social networking have had some good… Continue reading Is Social Networking Enough?
Strategic Selling | Creating Sales Opportunities
Jess, the principal of a small architectural firm, just found out that a new competitor had won yet another project that Jess didn’t even know existed. As his blood pressure rose, he started to wonder how this opportunity had escaped him… He called around to some of his contacts in the field, and after a dozen or so calls,… Continue reading Strategic Selling | Creating Sales Opportunities