If you’ve been reading all the buzz about trust marketing, your head may be swimming with ideas on how to gain your prospective client’s trust with marketing materials, but not know exactly how to implement it. In tuesday’s post Internet Trust: Creating Consumer Trust Online, I outlined several ways to earn your prospects trust. Today,… Continue reading Testimonials | Creating trust online
Author: Susan Martin
NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity."
A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life.
Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals.
If running your business is a struggle, contact Susan to find out how she can help.
Internet Trust: Building Consumer Trust Online
How important is trust to online marketing? You do an internet search, and click on a website for a company you’ve never heard of. They may have some valuable products or services, but how do you know you can trust them to deliver what they claim they will? Trust has always been is a key… Continue reading Internet Trust: Building Consumer Trust Online
Only one week left to enter! Win a FREE Business Sanity Strategy Session
Thanks to the 67 and counting entries I’ve received so far! There’s only one week left to send me your entry to win a FREE Business Sanity Strategy Session. Here are the details: Here’s What You’ll Win: A one hour, one on one Business Sanity Strategy Session with me, (business coach and consultant Susan Martin).… Continue reading Only one week left to enter! Win a FREE Business Sanity Strategy Session
Small Business Lending | Will Obama’s new plan work?
Yesterday I mentioned that the President was going to announce a new small business lending plan. The NY Times reports that the new plan includes provisions to lower the lending rate to 2% for community banks with less than $1 billion in assets, so they can pass those lower rates along to small business, and… Continue reading Small Business Lending | Will Obama’s new plan work?
Small Business Funding | Are there really new rules?
How to get a small business loan is a question that millions of business owners and would be business owners grapple with everyday. It’s no secret that many small businesses are underfunded. Many small companies start by utilizing bootstrapping techniques instead of owner capital, and when the money starts to flow in, either out of need or greed, most… Continue reading Small Business Funding | Are there really new rules?
Employee Motivation: Can rewards hinder results?
Many companies offer employee incentives, thinking that these rewards can motivate employees to achieve greater results. But in his upcoming book “Drive: The Surprising Truth About What Motivates Us“, author Dan Pink presents a contrasting view. Based upon research conducted by the US Federal Reserve Board and similar “pay for performance” workplace motivation studies by… Continue reading Employee Motivation: Can rewards hinder results?
How to Use Social Networking And Small Business Networking to Get More Referrals
If you run a small service business or professional practice you’ve probably heard about the benefits of networking and building a strong referral base. But with all the hype about social networking, is real life small business networking a thing of the past? Not likely. In fact, as more and more small business owners understand the… Continue reading How to Use Social Networking And Small Business Networking to Get More Referrals
Marketing Plan: An easy to understand marketing process
If you’re involved in marketing or selling professional services, I think you can agree that it’s often hard to create and implement an effective marketing plan that brings in business. But creating a marketing plan isn’t always enough, because marketing plans tend to skip some crucial steps in the process that help the prospect go… Continue reading Marketing Plan: An easy to understand marketing process
Why Business Presentations Don’t Work
Henry sells insurance for a well known, solid company that’s been around for years. He’s been with the company for about a year, and has recently been focusing on improving his business presentations. He sat in my office and ran through his presentation. He covered all kinds of things, the myriad of products his company offered, the… Continue reading Why Business Presentations Don’t Work
Website Copy | Deadly Mistakes Lawyer Websites Too Often Make
When selling professional services, generic solutions don’t work. I knew that an attorney client of mine was having a website developed by a nationally known provider of legal information. I had gently warned her that this company was famous for it’s generic graphics and copy. But, a partner in my client’s firm had already signed a contract… Continue reading Website Copy | Deadly Mistakes Lawyer Websites Too Often Make