Stay focused on what’s most important to your business

Do you ever wonder where the day went?

Jonathan, who ran a small design firm in Manhattan, asked himself this question just about everyday. On his commute to the office, he would make a note of the projects he would work on. But upon his arrival, a bit later than he hoped, the phone was ringing, there were piles of emails and messages and he’d get caught up in conversations with whoever happened to call or stop by. He found it difficult to stay focused on his plan for the day.

He went onto the internet to do some research, and would find himself at random websites, not to mention facebook…one thing led to another and before he knew it, it was 6 o’clock and he hadn’t touched the work he intended to do.

He’d burn the midnight oil, desperately trying to whittle away at his enormous to do list in an effort to make up for what hadn’t gotten done that day. On the way home, he would cringe at the thought of how to apologize to his wife, who had eaten dinner alone for the umpteenth time.

The next morning, Jonathan would drag himself out of bed, exhausted from yesterday, and return to the office for what often turned out to be a repeat performance. He would try to catch up on the weekend, but he was often too tired to make much progress; but determined to stay focused on Monday morning.

As Jonathan related his story to me, one thing became very apparent – rather than choosing where to spend his time, he was stuck in reactive mode, responding to whatever came up or he happened upon.

If this sounds familiar, there are many possible solutions, but to start, here’s one simple thing you can ask yourself each day:

Am I choosing where to invest my time, or leaving it up to chance?

Susan Martin, Small Business Productivity Program.

By Susan Martin

NYC based Business Coach, Consultant and Strategist Susan Martin is no stranger to entrepreneurship, as she spent the first 25 years of her career running her own successful companies before deciding to dedicate her work to helping others achieve "Business Sanity." A professionally trained business coach, Susan is a popular business workshop facilitator and speaker at events and professional groups in and around New York City. She helps business owners, executives, managers, salespeople and independent professionals stop struggling and learn how to run their businesses easily and effectively so that they can make more money, have less stress and more quality time to enjoy life. Susan's clients want to increase sales and profits, boost productivity, manage their time, motivate their employees, increase performance and leadership skills, plan strategically and have balance in their lives. She provides the guidance, support, encouragement and accountability needed to achieve their goals. If running your business is a struggle, contact Susan to find out how she can help.