It’s been known for years that to be able to market effectively, you have to have the right message in front of the right audience, at the right time, in the right place. And today, the right place is very often online, using inbound marketing strategies, because some of the more traditional techniques are too expensive… Continue reading Inbound Marketing | Can you be found?
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Referral Marketing: Fire that client!
I’ve long been a proponent of getting rid of clients and projects that drain your energy and give you little in return, so I was delighted to see a recent post on the marketing catalyst blog about how saying no to a client can be a profitable marketing tool. See if you agree that Bruce Allen has… Continue reading Referral Marketing: Fire that client!
Business Ethics | Giving vs getting, what’s the right balance?
The series of posts that Robert Middleton is currently running on his More Clients Blog are pretty interesting, and bring up a couple of issues that are well worth mentioning. The other day I blogged about Greed, Selfishness and the Pursuit of Clients…today I’d like to talk more another Middleton point, contribution; which leads me to… Continue reading Business Ethics | Giving vs getting, what’s the right balance?
Lawyer Practice Management | Dealing with finances
Al & Jeremy are partners in a small firm in midtown Manhattan. Both partners spend the majority of their time answering phones, running to court hearings and seeing clients; and were chronically behind in bookkeeping, casework and administrative tasks when they called me regarding my lawyer practice management services last summer. They had been meaning to start entering their finances into a… Continue reading Lawyer Practice Management | Dealing with finances
Strategic Marketing | What are you waiting for?
Strategic marketing is often thought of as something more sophisticated than your average marketing plan; but a post on Drew’s Marketing Minute that I came across today points out that many small businesses need to just focus on the obvious: “According to research from Webvisible and Nielsen: 63% of consumers and small business owners turn… Continue reading Strategic Marketing | What are you waiting for?
Attorney Marketing | Greed, selfishness and the pursuit of new clients
Came across a great post by Robert Middleton which hits upon a sore point for attorneys and other professionals who hit a wall when thinking about marketing or selling their own professional services. It’s in 2nd in a series of posts about 7 “marketing motivators”, things that compel people to do marketing. Some of those 7 however, are actually… Continue reading Attorney Marketing | Greed, selfishness and the pursuit of new clients
The Benefits of Effective Delegation
Jim is an attorney with a solo practice in downtown Brooklyn. After working for several years at a large firm, he started an independent practice on the premise that it made solid business sense to keep his overhead low. When he called me early last year, he knew things weren’t working quite right, but didn’t know exactly what… Continue reading The Benefits of Effective Delegation
7 Reasons To Invest In Business Coaching During A Recession
Recent economic events have caused many business owners and professional to pull back and cut down on everything; thinking that spending money on anything is dangerous right now. Unfortunately, this line of thinking is counterproductive, since being proactive is one of the best possible strategies to take when the economy is down. A business coach can help… Continue reading 7 Reasons To Invest In Business Coaching During A Recession
A Lawyer Website That Works
In the course of my work with business professionals, I often come across attorney websites which unfortunately do a rather poor job of representing them. Some only contain the most basic contact information. Many look very generic, which undermines their fee structure. Others go into a little more detail, such as a laundry list of practice areas,… Continue reading A Lawyer Website That Works
Thoughts on women only networking and the legal profession
The WSJ Law Blog posted a story a few months back about a new trend in networking: events for women lawyers and clients only; which has gotten a lot of play on the blog. Peter Lattman writes: “Bryan Cave sponsored a “shoe event” in Manhattan recently for its female lawyers and female clients, described in… Continue reading Thoughts on women only networking and the legal profession